WorksheetsPromotion Recap Assessment
Total questions: 23
Worksheet time: 8mins
The main aim of promotion is to?
Create fake news.
inform and persuade
Cover up bad press.
Discourage customers to purchase products.
What is advertising?
The purchase of a good or service
The communication of information about a product or service to the consumer
All the ideas used by a firm to increase sales or a product other then ads
When a firm pays money to have their name associated with an event
What type of advertising is this?
Informative
Persuasive
Generic
What is informative advertising?
Tells you random facts.
Raises awareness through fact.
Teaches how to assemble the product.
Quizzes the viewer.
An example of advertising media
Competition
After sales service
Free sample
TV advert
Not an example of sales Promotion
BOGOF
Competition
Billboard
loss leader
Whats the craic?
craics 90
aye, alright
not bad
sure its grand
sucking diesel
what method of sales promotion is this
loss leader
advertisement
special offer
competition
Which of the following promotional methods are not suitable for a small business
sponsoring a local football team
TV advert
special offers
discounts
KFC are launching a new burger. What is the best method of advertising?
newspaper
television
radio
leaflet
The ASA helps ensure that advertisements are
decent, legal, honest and trustworthy
decent, legal, honest and truthful,
legal, deceitful, honest and truthful,
decent, loyal, honest and truthful,
When choosing an advertising method, cost is one of the most important factors.
true
false
Point-of-Sale displays encourage shoppers to buy a particular product that is in the shop.
true
false
Advantage of television as an advertising medium
has a short exposure time
can reach extremely large audiences
can be used to convey complex messages.
is a low-cost medium
Fastest-growing and most dynamic type of advertising
TV
radio
Billboards
internet
What is one of the benefits of social media marketing?
disengage customers
Enhance brand reputation + image
Decrease brand reputation
to find friends
What is NOT an advantage of Social Media Advertising (SMA)?
Inexpensive in comparison to traditional advertising methods
Effective method in gaining exposure
Has no control on what consumers write about the product
Easy to use and monitor
A combination of promotional methods used to promote a good or service is known as a...?
Promotional Combination
product mix
promotional mix
marketing mix
One of the aims of promotion is to:
lower the price of the product
to lower the costs of producing the product
inform consumers about the product
to update the product
If a toy retailer wants to inform potential consumers of its large product range. It would use:
billboards and posters
children’s television
evening radio programmes
national newspaper
Why do companies sponsor events and teams
Increase brand awareness
increase costs
inform customers about the product
Act as an incentive to buy
One reason to Use PR as a method of promotion
Create a positive public image
Communicate information about the product
inform customers about the price
Lower price
