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WorksheetsUnit 2 (Creating a Marketing Campaign) - The Rationale Quiz
Total questions: 19
Worksheet time: 3hrs 10mins
A marketing consultant is an outside advisor who works with companies to create and implement marketing strategies. A consultant helps create a detailed marketing plan, determine a business's marketing message, and identify the appropriate marketing mix to get the message out to the target market.
True
False
_________ __________ set out what a business wants to achieve from its marketing activities.
Marketing Objectives
Business Aims
Organisational Goals
Company Targets
Marketing objectives must adhere to the SMART principle. What does SMART stand for?
Specific, Measurable, Achievable, Reliable, Timescale
Specific, Major, Achievable, Relevant, Timescale
Specific, Measurable, Achievable, Relevant, Timescale
Standard, Measurable, Achievable, Relevant, Timescale
________ _________ is all about gathering information on your target market (wants and needs), trends in your market and competitors.
(a)
__________ __________ __________ is research data that is collected first-hand for a specific research purpose.
Secondary market research
Primary market research
First market research
Original market research
__________ __________ __________ is research data that has already been collected by somebody else. We can usually find this through sources on the internet.
Secondary market research
Primary market research
First market research
Original market research
Which of the options below are advantages of using primary market research?
It is always accurate
It provides more detailed insights
It is more up to date (current)
You can ask specific questions
_______ ________ is a create survey tool that can be used for market research. You can create a survey online and share it with your friends on social media.
(a)
Which of these are reliable sources for secondary market research data that you can find yourself?
Trade Associations
Office for National Statistics
Wikipedia
Market Reports
________ ________ is the process of taking raw data and converting it into information that will help you make decisions
Market research
Data analysis
Data research
Market planning
______ ______ concerns the research method used to obtain the data in question.
Data currency
Data validity
Data reliability
______ ______ concerns the source where the information came from.
Data currency
Data validity
Data reliability
______ ______ concerns the age of the information.
Data currency
Data validity
Data reliability
A (a) is any business that operates in the same market and provides the same products/services.
_________ _________ is all about researching our competitors products/services and marketing strategies and analysing our findings. We can then use this information to help us build or own marketing campaign.
Business analysis
Market analysis
Competition analysis
Competitor analysis
When conducting a competitor analysis, which of the following things would a business look at?
Competitors prices
Competitors promotional strategies
Competitors products/services
Competitors market share
What does SWOT analysis stand for?
Strengths, Weaknesses, Other businesses, Threats
Social, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Technological
Strengths, Weaknesses, Opportunities, Threats
What does PESTLE analysis stand for?
Political, Economic, Strengths, Technology, Legal, Environmental
Political, Economic, Social, Technology, Legal, Environmental
Political, Economic, Social, Threats, Legal, Environmental
Political, External, Social, Technology, Legal, Environmental
Out of all of the topics we have covered so far. Please highlight the topics you have found most difficult.
Marketing Objectives
Primary/Secondary Market Research
Competitor Analysis
SWOT Analysis
PESTLE Analysis
