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Worksheets4.4 Market Research - Business Management
Total questions: 15
Worksheet time: 30mins
Which of the following is a disadvantage of primary market research?
It is not focused enough
It does not provide exclusive information for the researcher
It is not up to date
It is expensive to collect one which will be worth it
Which of the following is not an example of primary market research?
Surveys
Interviews
Mass media articles
Focus groups
Which sampling method involves selecting several geographical areas and then randomly choosing people within these areas for market research purposes?
Quota
Cluster sampling
Convenience
Snowballing
Which term describes marketing activities that attempt to discover the preferences, opinions and beliefs of existing and potential customers?
Product positioning
Sales forecasting
Market research
Market analysis
1' CHALLENGE! Which type of market research is undertaken on a regular and on-going basis?
Continuous research
Secondary research
Primary research
Ad hoc research
Which method of primary research involves watching how people behave in and respond to different situations?
Focus groups
Observations
Surveys
Consumer panels
Which term describes the use of small groups of customers, carefully selected from the target market, to gain insights into their attitudes and behaviours?
Desk research
Primary research
Focus groups
Secondary Research
Samples created using subjects who are easily accessible (such as students using other students for market research purposes) refers to which method of sampling?
Snowballing
Stratified
Convenience
Quota
Which option below refers to the use of questionnaires, directly asking customers or potential consumers about their opinions and preferences?
Surveys
Focus groups
Academic journals
Interviews
Which term is used by researchers to describe all the potential customers of a particular market?
Sample
Cluster
Population
Panels
Which of the following is an internal source of market research?
Academic journals
Government publications
Company annual reports
Media articles
CHALLENGE! Which type of market research is focussed on specific marketing problems or issues and tends to be on a ‘as and when necessary’, ‘one-off’ basis?
Ad hoc market research
Primary market research
Secondary market research
Continuous market research
Which of the following is least likely to be disadvantage of secondary market research?
It is relatively expensive to collect
It can be rather too general
It is available to competitors
It is often out of date quite quickly
When does Random Sampling stop being relevant/useful? Choose an option from the situations stated bellow.
if a sample of 20 employees are needed to gather some feedback
if the sample is too small, the participants are unrelated to each other and belong to different clusters
if the feedback can be collected easily and efficiently from the population
if a manufacturer business needs to gather feedback using a sample of 36 factory workers
In conducting market research for a large University (2000+ students); regarding overall satisfaction of students with the schoool. Which type of sampling will result as the most efficient one to recommend to take?
Cluster Sampling
Random Sampling
Quota Sampling
Stratified Sampling
