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WorksheetsTrend Analysis Framework
Total questions: 10
Worksheet time: 10mins
Why is Trend Research important now?
Accelerating change
Paradigm shifts
Innovation spill-over
All of the above
___________ is openly accessible, insights are not.
Fill in the blank.
Trends
Data
Organization
Economy
Organizations have to keep up with accelerating change and complex environments because they have to know how to predict change, account for it and act accordinly.
True
False
Trend research is a strategic discipline.
True
False
Which of the following is NOT one of the main activities of Trend research?
Trend Analysis
Trend Mapping
Trend Visualization
Scenario Planning
Trend research deals with isolated information.
True
False
Which of the following is NOT a level of the trend analysis framework?
Trend sources
Beliefs and values
Innovation landscape
Macro dimensions
Innovation landscape is where we look at businesses and organizations looking for emergent innovations, start-ups, new features and value creation.
True
False
Culture, technology, politics, lifestyle are few areas that you can look into under:
Innovation landscape
Beliefs and values
Needs and behaviours
Macro dimensions
Which option shows the correct direction of specificity?
A
B
