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WorksheetsTopic 1: Introduction to Marketing
Total questions: 10
Worksheet time: 5mins
“Many people want Audi, only a few are able to buy” this is an example of _______
Needs
Wants
Demands
Status
Marketing is a process which aims at ___________.
products and services
profitability
satisfy customer needs
selling product
Select an appropriate definition of 'Wants'
needs backed by buying power
more consumer needs
basic human requirements
needs directed to the product
A place where goods are bought and sold against the price consideration between the buyers and the sellers is called _________.
market
exchange
e-market
transaction
The best Definition of Marketing given by Philip Kotler is ______________________________.
Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.
Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.
Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.
None of the above
________________ is the act of obtaining a desired object from someone by offering something in return.
Exchange
Selling
Delivery
Marketing Myopia
There are _______ steps in Marketing Process.
two
four
five
six
The idea that consumers will favor products that offer the most quality, performance, & features are refer to ____________________.
production concept
product concept
selling concept
marketing concept
________________ is the combined discounted customer lifetime values of all the company’s current & potential customers.
customer equity
customer satisfaction
customer loyalty
profitable customer
___________ is the process of building & maintaining profitable customer relationships by delivering superior customer value & satisfaction.
customer perceived value
customer satisfaction
customer delight
customer relationship management
