WorksheetsTOUR PLANNING, PACKAGING AND PRICING- PRELIM
Total questions: 40
Worksheet time: 20mins
Tour operators that run within the airline industry that may also offer accommodation and other services
Brokers
Consolidator
Guided Tour Hosted Package
This is an single destination holidays take place in a single fixed location
All inclusive Holiday
Static Holiday
Escorted Holiday
This is a combination of two or more destinations into one trip. This type of package holiday allows tourist to see more than one place
Static Holiday
All Inclusive Holiday
Multi Center Holiday
Working within the airline industry who purchase tickets directly from airlines, enabling them to resell to travel agents or consumers at discounted rates
Consolidators
Brokers
Escorted Tour
Refer to the arranged combination of at least two travel components, namely: Transportation, accommodation, meal plans, sightseeing tours, tour coordinator and tour guide services
Package Holidays
Tailor Made Package
Guided Tour Hosted Package
Involve deciding all aspects of a package holiday to meet the client needs, these are designed to fit the requirements of the client
Guided Tour Hosted Package
Holiday Package
Tailor Made Package
This is a package holiday designed for independent tourists who travel without being in a group, it’s an being selected depending on the profile and requests of the tourist
Escorted Tour
Independert Tour
All Inclusive Package
Offers tourists the opportunity to travel independently with guidance and assistance from a host based in the tourist destination
All Inclusive Holiday
Tailor Made Package
Guided Tour Hosted Package
Is a pre-arranged travel program escorted by a tour manager or a tour leader who provides tourists with a variety of services and information throughout the tour
Escorted Tour
Independert Tour
Package Holidays
Includes meals, beverages, snacks, facilities and services at a hotel or resort are all included in the price that clients paid upfront
Package Holidays
All Inclusive Holidays
Multi Center Holidays
Allows researchers to gather information with a considerable level of accuracy at an affordable cost
Survey Questionnares
Online Interview
Face to Face Interview
Where the researchers explore informants reactions, opinions, and behaviors. The findings from this techniques may give an insight into existing trends
Face to Face Interview
Telephone Interview
Online Interview
It is often perceived as a way to invade one’s privacy, however, which may damage the corporate image of the company
Online Interview
Face to Face Interview
Telephone Interview
This market research techniques considered practical and provides fasts results, but the changes in the marketing environment should also be taken into consideration
Test Marketing
Desk Research
Market Research
Refer to the sales and customer service staff who provide a company with first-hand information on the customers feelings toward its products and services
Customer Contact Staff
Face to Face Interview
Online Interview
It is a valuable and simple indication of customer dissatisfaction on the business existing products and services. It is a clear indication of customer argument on certain aspects of the business
Desk Research
Customer Contact Staff
Complaint and Complaint Analysis
Is a remarkably versatile market research technique. It may be costly exercise and may lead to confusion among travelers
Market Research
Market Segmentation
Test Marketing
Is a data collection method used in the aviation industry, It aims to understand the customers feelings toward products specification-for instance, seating comfort, quality of meals and other airline services
In Flight Survey
Survey Questionnares
Customer Contact Staff
It can also involve discovering what people want, need or believe. It can also involve discovering how they act. Once that research is complete, it can be used to determine how to market your product
Marketing Research
Market Research
Test Market
It is the division of the market or population into subgroups with similar motivations
Demographics
Market Segmentation
Psychographics
Defined as a systematic design, collection, analysis and report of data and findings relevant to a specific marketing situation a company is facing
(a)
Is a conscious feeling of deprivation in a person, In other words, it is something that customer requires to experience satisfaction
(a)
Turns into a need after being influenced by culture, society and an individual’s personality
(a)
It is the process finding out about the market in which the firm or company hopes to succeed. It is also assessing all aspects of the firms marketing strategies and tactics
(a)
Is the process of determining the objectives of a tour, whether these involve customer satisfaction, destination and community endorsement and organizational promotions or gain profit
(a)
Defined as the process of building up the destinations and activities that are arranged conveniently and chronologically
(a)
Planned route or journey that matches the clients profile during tour planning and the identification and selection of the various suppliers of services
(a)
Negotiating with the service suppliers is also known as
(a)
Tour package inclusive of breakfast, lunch and dinner
(a)
Refer to a specialized niche of group tourism dedicated to panning, booking and facilitating conferences, seminars and other events
(a)
Segmenting the market based on lifestyle, personality and values
(a)
Dividing the market based on their knowledge, attitude and response to the product/ services
(a)
Portioning the market into regions, localities, provinces, cities or municipalities
(a)
Referring the market profile
(a)
Through this information one can know the prices of the different commodities in the market as well as the supply and demand situation
(a)
While different organizations in a market will have different levels of profitability, they are all similar to different market conditions.
(a)
A product or a service, based on either one technology or several, fulfills the need(s) of a (preferably increasing) market better than the competition and better than substitution-technologies within the given environmental frame (e.g. society, politics, legislation, etc.).
(a)
A simple means of forecasting
the market growth rate is to extrapolate historical data into the future. While
this method may provide a first-order estimate, it does not predict important
turning points.
(a)
Defined through the market volume and the market
potential. The market volume exhibits the totality of all realized sales volume
of a special market. The volume is therefore dependant on the quantity of
consumers and their ordinary demand.
(a)
The upward or downward movement of a market, during a period of time. The market size is more difficult to estimate if one is starting with something completely new. In this case, you will have to derive the figures from the number of potential customers, or customer segments.
(a)
