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WorksheetsMICE/ EVENTS MANAGEMENT-PRELIM
Total questions: 40
Worksheet time: 20mins
This will define the purpose of the unique happening that is about to happen
Why
Who
When
Where
It is possible that while unclear at first, the purpose becomes clearer as you piece together answers to your questions
Why
What
How
Who
The audience is the most important group of people involved in the event
Who
Where
When
How
Ask the client about the people who will be attending the event
Where
Who
When
How
Aim for events that serve a desire of a particular group of people
Who
What
When
Where
They are the ones who should be pleased
What
When
Where
Who
After the client has decided the date and time of the event, use it as the basis for how much time you need in planning and preparing
Where
Who
When
Why
If you think that the preparation time is not sufficient, ask whether the date can still be changed
Where
When
Who
Why
vVenue decisions should always consider the purpose of the event, people involved in the event, their expectations, and the schedule of the event
When
Where
Who
Why
vIf the venue has been decided, check if it matches the why, who, what, and when
When
Where
How
Who
Clarify if the organizers are looking at a specific return on investment
How
When
Where
Who
Know the funds earmarked for the event or how much the host intends to spend for the event
How
Why
Who
Where
These are loss leader events that are not intended to generate revenues to cover for expenses. Expenses are shouldered by the host.
Expense > Revenue
Revenue > Expense
Revenue = Expense
These are events that are organized mainly to generate revenue, and ultimately, profit.
Revenue = Expense
Expense > Revenue
Revenue > Expense
The aim is to break-even, that is to generate just enough revenues equal to the expense incurred.
Expense > Revenue
Revenue = Expense
Revenue > Expense
Events are temporary occurrences… They have finite length for the planned events; these are usually fixed and publicized… Events are transient and every event is a unique blending of duration, setting, management, and people.
Donald Getz
Joe Goldbatt
An event is “a unique moment in time celebrated with ceremony and ritual to satisfy specific needs.”
Donald Getz
Joe Goldbatt
Involves the study of intricacies of brand the identification of target audience, the design of event concept, the plan of logistics, and the coordination of technicalities prior to the actual execution of the proposed event.
(a)
Both a science and an art. It is a science since it involves detailed planning in order to execute step of process to make an event successful. It is also an art because creative ideas are needed to present an event.
(a)
Defined as the process of planning, organizing, leading and controlling of organization’s resources effectively and efficiently in order to achieve the purpose of an event.
(a)
It can be described as a onetime of infrequent happening that occurs outside the normal activities of the organizing entity.
(a)
This is a non-routine activity. An opportunity for leisure, social, or cultural experience that is outside the usual everyday experience.
(a)
Could be interactive in nature, especially today when the modernization has paved the way for android phones, tablets, and phablets.
Digital Brochures
Social Media
event organizers have found an easier and cheaper way not only to promote their events
Digital Brochures
Social Media
To gather information regarding their target market
Digital Brochures
Social Media
There are already low-cost or free template-based application that can be downloaded by event organizers
Digital Brochures
Social Media
Meeting, conventions, conference, birthday celebrations and others.
(a)
These are events that mostly attract a large number of participants from local audiences and few from international audience
(a)
These are events that are generally developed through a competitive bidding which cater to a large number of audiences, generally targeted at the international markets
(a)
An event falling into this classification is intented “to highlight a specific tourism attraction especially when it is new to the public
(a)
The social markets are those who hold events such as weddings, birthdays, anniversary parties, sweet 16 parties, children’s parties, reunions and the like.
(a)
Events that are hosted by charities and non-profit organizations include Gala fundraisers; receptions; and athletic competitions
(a)
It includes not only companies but also charities and non-profit organizations.
(a)
Famous festivals need to accommodate a large audience. This may require the event industry to supply the needs for a particular festival.
(a)
These includes family celebrations for birthday, wedding, wedding anniversary, dedication, or a simple get-together.
(a)
This category of event usually attracts a huge audience. Entertainment events are conducted in big and prominent locations such as Smart Araneta Coliseum in Quezon City or Aliw Theatre in Manila. Timing and pricing are critical parts of this event.
(a)
These are most common for launching of products. Their basically done to inform target markets about their products and their advantages compared to competitors.
(a)
An event that are held to fulfill a cause.
(a)
An event for meeting, conferences, conventions, exhibits or trade shows are part of business events.
(a)
He/ She may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy.
(a)
