NEW
Font size
WorksheetsSports and Entertainment Marketing Vocabulary
Total questions: 20
Worksheet time: 15mins
Marketing which focuses on promotion of sports events as well as the promotion of other products & services
Pathways in Marketing
Sports Marketing
Atlanta Elite
Sports Training
Part of sports marketing includes actually marketing the team.
True
False
Branch of marketing that uses entertainers to promote or sell a brand or product.
Elite Marketing
Entertainment Makeup
Entertainment Marketing
Education Marketing
Using an entertainer to "sell" a product is entertainment marketing.
True
False
Place where they hold organized events -concerts, conferences, athletic events, etc.
venue
view
lantern
pathway
State Farm Arena is an example of a venue.
True
False
Person involved in the LEGAL business of reselling tickets.
Ticket Broker
Ticket Punch
Captain
Person who acts as a business manager for athletes or entertainers is an
mascot
referee
apple
agent
A scalper is the cheapest & most legal way to get tickets.
True
False
A person who illegally resells tickets at a large or quick profit is a
scalper
stockbroker
store
stock
A company who pays some or all of the costs involved in staging an event in exchange for advertising is a
sponsor
audience
specialty
actor
A sponsor gets advertising in exchange for payment to put on the event.
True
False
A ticket window is an example of will-call.
True
False
Where tickets that have been paid for in advanced can be picked up
Will-call
Wal-mart
Target
Big Lots
Famous people's endorsement can help companies sell products.
True
False
Relating to the granting of an official license.
licensing
officiating
Public declaration from a celebrity in support of a brand.
Enterprise
Endorsement
Enthusiasm
Ending
Companies sometimes pay celebrities to endorse their product.
True
False
When an action (commercial, appearance) makes it look like a celebrity likes your product
endorsement
excitement
consumer
product
A celebrity or athlete who endorses a product can get fired for behaving badly.
True
False
