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Sports and Entertainment Marketing Vocabulary

Total questions: 20

Worksheet time: 15mins

Name
Class
Date
1.

Marketing which focuses on promotion of sports events as well as the promotion of other products & services

a)

Pathways in Marketing

b)

Sports Marketing

c)

Atlanta Elite

d)

Sports Training

2.

Part of sports marketing includes actually marketing the team.

a)

True

b)

False

3.

Branch of marketing that uses entertainers to promote or sell a brand or product.

a)

Elite Marketing

b)

Entertainment Makeup

c)

Entertainment Marketing

d)

Education Marketing

4.

Using an entertainer to "sell" a product is entertainment marketing.

a)

True

b)

False

5.

Place where they hold organized events -concerts, conferences, athletic events, etc.

a)

venue

b)

view

c)

lantern

d)

pathway

6.

State Farm Arena is an example of a venue.

a)

True

b)

False

7.

Person involved in the LEGAL business of reselling tickets.

a)

Ticket Broker

b)

Ticket Punch

c)

Captain

8.

Person who acts as a business manager for athletes or entertainers is an

a)

mascot

b)

referee

c)

apple

d)

agent

9.

A scalper is the cheapest & most legal way to get tickets.

a)

True

b)

False

10.

A person who illegally resells tickets at a large or quick profit is a

a)

scalper

b)

stockbroker

c)

store

d)

stock

11.

A company who pays some or all of the costs involved in staging an event in exchange for advertising is a

a)

sponsor

b)

audience

c)

specialty

d)

actor

12.

A sponsor gets advertising in exchange for payment to put on the event.

a)

True

b)

False

13.

A ticket window is an example of will-call.

a)

True

b)

False

14.

Where tickets that have been paid for in advanced can be picked up

a)

Will-call

b)

Wal-mart

c)

Target

d)

Big Lots

15.

Famous people's endorsement can help companies sell products.

a)

True

b)

False

16.

Relating to the granting of an official license.

a)

licensing

b)

officiating

17.

Public declaration from a celebrity in support of a brand.

a)

Enterprise

b)

Endorsement

c)

Enthusiasm

d)

Ending

18.

Companies sometimes pay celebrities to endorse their product.

a)

True

b)

False

19.

When an action (commercial, appearance) makes it look like a celebrity likes your product

a)

endorsement

b)

excitement

c)

consumer

d)

product

20.

A celebrity or athlete who endorses a product can get fired for behaving badly.

a)

True

b)

False