________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market.

The goal of positioning is to ________.

The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product.

The ________ defines which other brands a brand competes with and therefore which brands

________ are defined as companies that satisfy the same customer need.

All marketing strategy is built on segmentation, targeting, and positioning.

Positioning is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market.

Which of the following statements about market segmentation is true?

Establishing and communicating the distinctive benefit(s) of the company's market offering for each target segment is called ________.

The process of selecting one or more market segments to enter is called market ________.

A ________ consists of a group of customers who share a similar set of needs and wants.

When Coca-Cola focused on developing its soft drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in traditional category and industry terms.

Positioning requires that marketers define and communicate only the differences between their brand and its competitors.

The competitive frame of reference defines which other brands that a brand competes with.