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Advertising Terms

Total questions: 17

Worksheet time: 9mins

Name
Class
Date
1.

The act of calling public attention to one's product, especially by paid announcements in mass media.

a)

achieving

b)

advertising

c)

advertisement

d)

allow

2.

A paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc

a)

achieving

b)

advertising

c)

advertisement

d)

allow

3.

A person inexperienced or unskilled in a particular activity.

a)

amateur

b)

approach

c)

audience

d)

behavior

4.

The method used or steps taken in setting about a task, problem, etc

a)

amateur

b)

approach

c)

audience

d)

behavior

5.

A flat surface or board, usually outdoors, on which large advertisements or notices are posted.

a)

broadcast

b)

device

c)

copywriter

d)

billboard

6.

Transmit (a programme or some information) by radio or television.

a)

broadcast

b)

device

c)

copywriter

d)

billboard

7.

Wrongful or criminal deception intended to result in financial or personal gain.

a)

enhance

b)

entertainment

c)

fraud

d)

feature

8.

Intensify, increase, or further improve the quality, value, or extent of.

a)

enhance

b)

entertainment

c)

fraud

d)

feature

9.

The number of things that a company sells compared with the number of things of the same type that other companies sell.

a)

increase

b)

Market share

c)

injury

d)

persuade

10.

To prevail on (a person) to do something, as by advising or urging:convince

a)

increase

b)

Market share

c)

injury

d)

persuade

11.

To read through something, especially in order to find the part you are interested in.

a)

peruse

b)

profit

c)

pioneering

d)

purchase

12.

To be the first to open or prepare (a way, settlement, etc.)

a)

peruse

b)

profit

c)

pioneering

d)

purchase

13.

To bring down to a smaller extent, size, amount, number, etc.

a)

quarterly

b)

recall

c)

reduce

d)

reveal

14.

Occurring, done, paid, issued, etc., at the end of every three months.

a)

quarterly

b)

recall

c)

reduce

d)

reveal

15.

A person who is chosen to speak officially for a group or organization

a)

staff

b)

spokesperson

c)

sponsorship

d)

summarize

16.

To support a person, organization, or activity by giving money, encouragement, or other help.

a)

staff

b)

spokesperson

c)

sponsorship

d)

summarize

17.

A test to discover how safe, effective, etc. a product is.

a)

staff

b)

trial

c)

target market

d)

summarize