NEW
Font size
WorksheetsDistribution, Promotion and Selling
Total questions: 30
Worksheet time: 18mins
The routes that products and services take from the time they are produced to the time they are consumed.
Physical distribution
Public relations
Market share
Channel of distribution
What is the term that refers to the functions used to move products through the channel to the consumer?
Promotion
Breakeven analysis
Channel of distribution
Physical distribution
What is promotion?
The value placed on a product, usually given in monetary terms.
A company's portion of the total industry sales for a certain type of product.
Determining how to get the product to the right people, in the right amounts, at the right time and place.
Any form of communication that a business uses to inform, persuade, or remind potential customers about their products.
How have technological advancements enhanced a small business's ability to promote its products?
Most companies need fewer channels to coordinate and carry out promotional activities.
Small companies now have more money to spend on promotional activities.
Less time and creativity are required to develop effective promotional campaigns.
Information can be communicated by more venues, and messages can be customized.
Which intermediary in the distribution process follows the wholesaler?
Consumer
Sales Representative
Retailer
Agent
Top-Notch Wheels buys thousands of different brands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)
agent
retailer
producer
wholesaler
Which of the following is the basic purpose of a company's promotional mix:
To provide all product information
To influence consumers to purchase
To list the company's products
To reduce competitors' sales
Process of communicating with potential customers in an effort to influence their buying behavior
Price
Promotion
Place
Product
Target Market
Something that protects products until customers are ready to use them.
Price
Place
Packaging
Target Market
A distribution channel that moves the product directly from the manufacturer to the consumer
indirect channel
direct channel
physical distribution
supply chain management
The act of establishing a favorable relationship with customers and the general public
press release
advertising
public relations
mass media
Based on the logical reasoning of customers
emotional buying decisions
visual marketing
personal selling
rational buying decisions
Using the phone to market a product or service
personal selling
telemarketing
sales promotion
visual marketing
A refund offered to people who purchase a product
rational buying decision
personal selling
rebate
sales promotion
