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Sales I - 2.06 Identify a Company's Brand Promise

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

All the combined impressions and experiences associated with a particular company, good, or service.

a)

Brand

b)

Logo

c)

Slogan

d)

Brand Promise

2.

A distinctive symbol, design, or group of letters.

a)

Brand

b)

Logo

c)

Slogan

d)

Brand Promise

3.

A phrase that is easy to remember.

a)

Brand

b)

Logo

c)

Slogan

d)

Brand Promise

4.

The ongoing decision-making process about the use of brands.

a)

Branding

b)

Logo

c)

Slogan

d)

Brand Promise

5.

Any interaction between a business and a customer or a potential customer.

a)

Branding

b)

Touch Point

c)

Slogan

d)

Brand Promise

6.

Slogan or Logo?

a)

Slogan

b)

Logo

7.

Slogan or Logo?

a)

Slogan

b)

Logo

8.

Slogan or Logo?

a)

Slogan

b)

Logo

9.

Slogan or Logo?

a)

Slogan

b)

Logo

10.

A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations.

a)

Brand

b)

Logo

c)

Slogan

d)

Brand Promise