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WorksheetsMarketing Revision (N5 Business Management)
Total questions: 14
Worksheet time: 5mins
How do sales perform during the growth stage of the product life cycle?
Sales are at their peak
Sales rise
Sales begin to fall
At which stage of the product life cycle does the testing of prototypes occur?
Introduction
Decline
Development
Which characteristic describes the introduction stage of the product life cycle?
When sales are at their peak
When the product is not available on the market yet
When the product is launched on the market
Which characteristic describes the maturity stage of the product life cycle?
When sales are at their peak
When sales begin to fall
When sales begin to rise
Which characteristic describes the decline stage of the product life cycle?
When sales begin to fall
When the product is not available on the market yet
When the product is launched on the market
Which of these is an advantage of branding?
Low price
Competitive pricing
Premium pricing
Which of the following is needed to build and maintain a brand?
Labour
Advertising
Low price
Which of the following is an example of field research?
Newspaper articles
Observation
Government reports
Which method of market research is most expensive to undertake?
Telephone interview
Postal survey
Face-to-face interview
Which of the following is a disadvantage of desk research?
May be out of date
Expensive to collect
Time consuming
What is meant by a target market?
The percentage of a market held by an organisation
The process of grouping potential customers together
A group of consumers to whom a company wants to sell its products or services
Which type of market segmentation could be used for computer games?
Location
Age
Religion
Which of the following is not a benefit of target marketing?
Products can be tailored to customers’ needs
More effective marketing
Less complaints
What is meant by market segmentation?
The process of grouping potential customers together
When a business develops new products
The percentage of a market held by an organisation
