WorksheetsMarketing mix
Total questions: 20
Worksheet time: 10mins
Place
An element of the marketing mix related to how to get the product from the producer to the customer
The location of the business
The positioning of a particular business within a geographical area
The development of online sales
The marketing Mix has_________ elements.
3
2
4
Price refers to _________.
where the product will be sold
How much people will to pay for the product
how the business tells people about the product
Which of the following is not a stage in the product lifecycle?
introduction
advancement
growth
maturity
The section of a market controlled by a particular business is
market growth
market share
market control
At which stage of the lifecycle do sales rise at the fastest rate?
development
growth
decline
maturity
What chocolate business has the highest market share?
Ferrero
Mars
Lindt
Hersheys
Direct Marketing, Sales outlet, Public relationship, Sponsorship are part of which marketing mix policy?
Product
Price
Place
Promotion
What is the starting point for a good marketing mix strategy?
Needs of potential customers
Product with higher sales ratio
Research and study the competitors
What do we mean by the word “e-Commerce”?
The set of transactions related to electronic goods
The electrical Commerce
The set of online transactions related to the buy/sell of goods or services
What does KPI stand for?
Key Production Indicators
Key Performance Instructions
Key Performance Indicators
Key Personal Information
What is the main purpose of Marketing?
To make a good promotion
To develop a marketing plan
To increase sales
What does C2C stands for?
Consumer to Consumer
Customer to Customer
Customer to Consumer
What does SWOT stand for?
Sell, Work, Observe, Think
Strong, Weak, Organize, Training
Sales, Will, Obtain, Try
Strengths, Weaknesses, Opportunities, Threats
