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WorksheetsMarketing - Product
Total questions: 10
Worksheet time: 6mins
At what stage of the product lifecycle are your sales at their highest?
Introduction
Growth
Maturity
Decline
At what stage in the product lifecycle are your promotion costs highest?
Introduction
Growth
Maturity
Decline
In the stages of product development a working example of the product is created, what is this called?
Tester
Prototype
Trial Product
Prototest
In the stages of product development when you trial your product to gain feedback what is this known as?
trial feedback
proto testing
test marketing
research marketing
A brand is a business name that is instantly...
recognisable
heard
paid for
learned
Which is not a benefit of having a brand name
encourages brand loyalty
easy to introduce new products
higher prices can be changed
it is expensive to create and market a brand name
Which is not a disadvantage of having a brand name?
brands can be copied with fake imitation products
it is expensive to create and market a brand
gives the company a good reputation and image
if one product in the brand is tarnished the whole brand is impacted
Own brand products give customers more choice and value for money but they can give the appearance of lower (a) products
To prevent your product going into decline in the stage of the product lifecycle the business must create (a) strategies
The marketing mix is made up of....
product, pottery, place, promotion
product, price, plant, promotion
product, price, place, predictions
product, price, place, promotion
