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WorksheetsTourism Marketing
Total questions: 10
Worksheet time: 3mins
How many notes are there in the definition of Philip Kolter about marketing?
4
5
7
8
What are three distinct stages in evolution of marketing?
Production, sale, marketing
Production, promotion, marketing
Sale, promotion, marketing
Promotion, selling, marketing
Marketing focuses on sellers' needs. True or false?
True
False
Selling is a short-term plan. True or false?
True
False
What are differences between approach of marketing and selling?
There is no differences
Marketing has customer-oriented approach, selling has seller-oriented approach
Marketing has product-oriented approach, selling has customer-oriented approach
Marketing has customer-oriented approach, selling has product-oriented approach
How many principles which help tourism organizations apply consumer-driven market philosophy are there?
4
5
6
7
What is not feature of tourism products?
Intangible experience
Can be stored
Be highly perishable
Unstable demand
"Require innovative methods of thinking and planning" is one of 3 characteristics of tourism marketing. True or false?
True
False
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, and Threats
Strengths, Weaknesses,, Opponents, and Threats
Strengths, Weaknesses, Opponents, and Targets
Strengths, Weaknesses, Opportunities, and Targets
How many issues which are addressed in marketing plan are there?
4
5
6
7
