2. This technique makes an OVERSIMPLIFIED STATEMENT about a group based on limited information.

3. This technique uses your feelings about one thing to get you to feel the same way about something else; uses symbolism

4. This technique tries to persuade the reader to do, think or buy something because it is popular or because “everyone” is doing it. This type of propaganda creates the impression that there is widespread support for a thing, idea or person.

5. This technique often uses simple and clever slogans and catch phrases (with strong positive connotation) and always shows the subject of the message is a positive light, but provides little or no information.

6. This technique attempts to persuade the reader by repeating a message over and over again.

7. This technique uses facts and numbers to show one side as positive and the other side as negative.

8. This technique is an attempt to distract the reader with details not relevant to the argument.

9. This technique is illogical and states a conclusion as part of the proof of the argument.

10. This technique is designed to send the message that a product or person is "JUST LIKE YOU" (using 'ordinary-looking' people to vouch for the the product or politician.

11. 11. This technique tries to persuade the reader by using word choice and details that appeal to the reader’s feelings/emotions instead of to logic or reason.

12. This technique attempts to persuade the reader by using a famous person to endorse a product or idea (for instance, the celebrity endorsement).