WorksheetsProduct Decisions
Total questions: 12
Worksheet time: 11mins
________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
Shopping products
Unsought products
Specialty products
Industrial products
Line extensions
________ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment.
Materials
Individual Parts
Capital Items
Specialty Items
Supplies
________ contributes to a product's usefulness as well as to its looks.
Style
Design
Package
Brand
Functionality
________ has been affected by the need to include unit pricing, open dating, and nutritional information.
Branding
Packaging
Labelling
Product Line Filling
Product Mixing
Service providers must consider four special service characteristics when designing marketing programs. Which is NOT one of these characteristics?
service intangibility
service inseparability
service perishability
service heterogeneity
service variability
Which of the following is NOT a desirable quality for a brand name?
It should suggest something about the product's benefits and qualities
It should be easy to pronounce, recognize, and remember.
The name should be a long word to get attention.
The name should translate easily into foreign languages.
It should be distinctive.
________ occurs when a company introduces additional items in a given product category under the same brand name, such as new flavours, forms, colors, ingredients, or package sizes.
A product line extension
A product mix
Interactive Marketing
Service Variability
Service Intangibility
Which of the following is NOT a recommended method for companies to tap into their customers as sources for new-product ideas?
analyzing customer complaints and questions
relying heavily on customers to know what types of technical products they need
working alongside customers to get ideas and suggestions
turning customers into cocreators
putting products created by their customers on the market
Under what circumstances might it be wise for a company to do little or no test marketing?
when a new product requires a major investment
when management is not sure of the product
when management is not sure of the marketing program
when the product has no substitutes and is new in its category
when the costs of developing and introducing the product are low
In which stage of the PLC would promotional expenditures most likely increase as a company attempts to react to increasing competition?
Product Development
Introduction
Growth
Maturity
Decline
Co-branding is a form of product sponsorship that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
TRUE
FALSE
Blair Housewares wants to add new lines of products to its 46-store chain. Managers are correct in believing that the purpose of idea generation is to create a few ideas, and the purpose of succeeding stages is to increase that number.
TRUE
FALSE
