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WorksheetsTopic 6 & 7
Total questions: 15
Worksheet time: 19mins
Which of the following is considered as a product'?
Beauty parlour.
Hair salon.
A smartphone.
Which of the following is the correct order of PLC?
Growth, Introduction, Maturity, Decline
Introduction, Growth, Maturity, Decline
Growth, Maturity, Decline, Introduction
Introduction, Maturity, Growth, Decline
A company can obtain new products through new product development. Which of the following defines new products?
Original product
product improvement
Product modification
All of the above
After concept testing, a firm would engage in this stage in developing and marketing a new product.
Idea screening
Marketing strategy development
Business analysis
Product development
This stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits. What is it?
Introduction
Maturity
Growth
Decline
What is 'PLC'?
What is capital item? State an example.
Which one below is a shopping product?
A wedding ring.
A pack of bread.
A smart TV.
For which type of the consumer product, customers usually make frequent purchase, and don't put much effort in making comparison.
Convenience
Shopping
Specialty
Unsought
Which one of the following is NOT one the important decisions in the development and marketing of individual products and services?
branding
packaging
colour
product support service
Expensive car and designer clothes belong to
shopping products
consumer products
specialty products
unsought products
Warranty and product support are the components of
core customer value
actual product
augmented product
Which of the following are the characteristics of services?
Intangible
Variable
Inseparable
Perishable
Hackathon is part of which step in the new product development process?
Suggest at least THREE desirable qualities of a brand name.
