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WorksheetsEvent Marketing
Total questions: 10
Worksheet time: 3mins
Which two of these five areas are not part of the marketing planning process?
Setting goals
Designing marketing materials
Analysing the current situation
Creating the marketing strategy
Building up a database of customers
Why is segmentation an important aspect of marketing?
Because it allows you to identify the specific needs and behaviours of different groups of event attendees
Because it can be used to develop more effective ticketing strategies
Because it helps in identifying potentially troublesome customers at events
Because it allows event managers to put people into groups in breakout sessions
Which of the following are included in the '5Ps' of the event marketing mix?
Product
Performance
Place
Price
Penalties
Which three of the following pieces of information are the most vital for potential event sponsors?
How much coverage the event will receive in the media
Whether any celebrities will be involved in the event who can promote the sponsor directly
Who will be taking part in the event
What opportunities there will be for the sponsor to sell their products directly at the event
Who will attend the event
__________________ is any paid form of non personal presentation and promotion of ideas, goods or services bu an identified sponsor.
Public Relations
Advertising
Personal Selling
Promotion
Advantages of newspaper as advertising tools EXCEPT
High credibility
Publish daily
Different target audiences
Difficult to reach target market
What other people are saying about the event
Hashtag
Push marketing
Venue
Buzz
The excitement that a company or organization intentionally creates around an event
Venue
Push marketing
Hype
Hashtag
A method of attracting attendants by pushing out information about the event
Push marketing
Hashtag
Venue
Hype
The location where the event is to be held
Venue
Hype
Buzz
Event triangle
