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WorksheetsBU6001 Marketing Mix (Promotion)
Total questions: 10
Worksheet time: 5mins
What are the objectives of promotion?
Simulate Demand
Create Awareness
Reduce Sales Fluctuation
All the above
Which strategy is used when you watch a product tutorial on YouTube then you consider purchasing this product?
Push strategy
Pull strategy
Which of the following promotional mix strategies is led by the brand?
Pull Strategy
Push Strategy
What type of promotion are billboards considered as?
Traditional Advertising
Digital Advertising
Sales Promotion
Direct Marketing
What kind of promotion is considered when you visit Baskin Robbins and try multiple flavors before making a purchase transaction?
Special offer
Points of Sales
Demonstration/ Sampling
Giveaway
What kind of marketing strategy is well suited for highly targeted profile customers?
Promotional Marketing
Traditional Advertising
Digital Marketing
Direct marketing
What is search engine listing considered as?
Email marketing
Digital advertising
Direct response marketing
Kiosk marketing
Companies communicating their value propositions to customers
Place
Price
Promotion
Product
Where are we with assessment 2?
We are almost done with finalizing our report.
We are stuck and running in circles
A team member is not submitting their work
Is the following statement considered as SMART promotional objective: To reach 4,000 downloads of our e-book “ABC” through Facebook advertising by the end of the November 2020.
Yes
Nope!
