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WorksheetsPaint Rural India
Total questions: 10
Worksheet time: 5mins
Name the Company highlighted in the case.
Indrapuri
Indradhanush
Indrapurush
Indrayani
The rural market in the case is
Timely service
high quality product
price sensitive
high quality service
IPL brand which could not go well in rural area
Harverter
Harvester
Horister
Homoster
___________ is the colour of Harvester brand which was selling in rural areas.
Light Pink
Sky Blue
Red shade
Sea Green
Demand for paints in the rural area was
massive
passive
seasonal
non seasonal
Harvester brand failed - state the top most reason.
low price
high price
low quality
high quality
IPL's strength was in its
product portfolio
affordable pricing
distribution network
promotional activities
The strategy used by IPL after understanding the potential in rural market.
high quality distemper
small size pack
low price
bright colour product
What was the activity conducted by IPL to maintain public relation
widening the distribution base
regular visits by sales people
low distribution margin
advertising the work done
IPLs share in organized sector market in rural areas for paints and distemper.
40%
30%
50%
60%
