These are good examples of commonly mass marketed goods:

Dividing the total market into smaller, more defined categories is called…

________________ is common with companies like Target or Walmart. It is also often used for necessities (products that are required to function).

The four types of market segmentation are:

Statistics that describe a population in terms of personal characteristics such as occupation, ethnicity, income, gender and age are part of which type of market segmentation:

When TikTok intentionally markets to millennials and Gen Z, the company is using what type of marketing segmentation?

This type of marketing segmentation takes into account the grouping of people based on their priorities, opinions, activities, lifestyles, attitudes, among others:

Under Armour marketing to healthy, active people that are dedicated to training and staying in shape is an example of what kind of marketing segmentation?

Segmentation of the market based on where people live is what type of market segmentation?

Geographic segmentation requires marketers to think about whether they will sell their product/service locally, regionally, nationally and/or globally.

Separating the market based on product-related behavior is called ________________ .

When we look at spending habits such as how frequently someone buys a product and whether or not they are frugal or frivolous (careful with their spending or carefree), we are using what type of segmentation:

Strengths and weaknesses from the SWOT analysis refer to _____________ aspects.

The following questions are examples of questions a company may use to fill out the ________________ box of a SWOT analysis:

What trends could you take advantage of?

How can you turn your strengths into opportunities?

A SWOT analysis is rarely ever used when developing a marketing plan.