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WorksheetsF3-CW # 3- TERM 2-AD/SP/PER SELL, IDEATE
Total questions: 20
Worksheet time: 24mins
Advertising is the art of spreading marketing information about a product through
Various media
letters
Door to door service
Vendors
What type of ads would you expect to see during a basketball game?
Automobile Ads
Appliance ads
Fitness ads
New Toy Ads
Functions of Advertising are to communicate messages to attract and persuade consumers to buy the products or services
True
False
A brand is a product know by its
name
image
slogan
celebrity
What are sales promotions?
Public relations used to encourage sales
Advertisements used to encourage sales
Long term incentives given to encourage sales
Short term incentives given to encourage sales
Which are examples of sales promotions?
BOGO
Special offers
Advertisements
Contests
Posters on buses, taxis and bicycles are examples of:
Radio advertising
Billboards
Transit advertising
None of these
Social media sites, blogs and search engines are examples of :
Transit advertising
Print advertising
Television advertising
Online advertising
Which statement best represents the IDEATE Model?
A series of steps taken to assist in creating a solution to a challenge
The name of a challenge in Tech Ed
The summary of a challenge
The solution to a challenge
A face to face presentation made by a business’ sales staff to potential consumers encouraging them to purchase the product.
Public relations
Merchandising
Personal selling
Sales promotion
Select all the examples of personal selling
Door to door salesman
Shopping in a supermarket with many customers
Going into a clothing store and buying a shirt
Telephone sales or personal emails by a representative of the business
Which step in personal selling involves demonstrating the product to a customer and explaining how the product suits the customer’s needs?
Presenting
Preparation
Handling rejections
Closing the sale
Select all the qualities of successful salespeople
Persistence
Anger issues
Technical knowledge of the product
Empathy
Merchandising refers to:
Face to face presentations to sell a product
Promoting the sale of goods by displaying them attractively
Short term incentives used to encourage sales
None of the above
Attractive window displays such as mannequins wearing clothing for sale are examples of :
Personal selling
Sales promotion
Advertising
Merchandising
In the IDEATE model steps used to solve a challenge, the step where we give suggestions on how to improve the solution next time is called:
Developmental work
Recommendations
Definition of problem
Possible solutions
An advertisement is a short-term incentive used to encourage sales, while sales promotions are used to communicate a message.
True
False
Which is NOT an example of a sales promotion?
Free samples
Coupons
Radio commercials
Buy one , get one free (BOGO)
Select all the examples of merchandising
Attractive window displays
Layout of premises
BOGO
Well-planned product placement at eye level
