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WorksheetsChapter 3: Developing a Social Media Strategy Review
Total questions: 15
Worksheet time: 8mins
Bill asks the social media team to group the audience by their lifestyles and interests. What type of segmentation is this?
Behavioral
Geographic
Psychographic
Demographic
Tami owns a small spa salon. She would like to promote the business on social media. She read some blogs to learn how to have a successful campaign. As a result, she plans to focus on a target group of females who need hair colors, can afford it and like natural solutions. What type of campaign is she launching?
Expensive Campaign
Creative Campaign
Targeted Campaign
Broad Campaign
Martha and Bill will be working on drafting PERSONAS to present to the social media team. What do they need knowledge of before they start this work?
The business at a high level and at a very basic customer level
The company's influence in the industry it operates in
The typical customer for the company's products and services
The market and economy in which the social media campaign is launched
The social media team groups social media audiences by countries. This helps the team understand what is most important to different groups. What is this type of grouping called?
Geographic Segmentation
Behavioral Segmentation
Demographic Segmentation
Psychographic Segmentation
The customer service unit has created their annual social media goals. They explain how this team will support the leadership team's plan for social media. Which of the following is the name for what they created?
Platform Strategy
Social Media Campaign
Organizational Unit Strategy
High-level Strategy
Donna has followers on social that need her product and are interested in her product. However, they cannot afford them. What type of audience is this group?
Secondary
Tertiary
Primary
Quaternary
Carl is explaining the benefits of a social media audit to the leadership team. Which of the following is a correct statement that he could use?
Negative posts that have gone viral are identified and the crisis plan is implemented
It performs a SWOT analysis which the company can use to plan next year's strategies
It provides data on how the company compares to competitors and itself on social media
It identifies employees who are not doing their job correctly
Leo owns a therapeutic company. He has hired an agency to run a social media campaign for him. They ask him to describe his usual customer. After defining the age, gender, and customer income, he feels he has a good idea of who his primary audience is. What segmentation did he perform?
Psychographic
Behavioral
Geographic
Demographic
No one moderated the social media accounts for the company last month. Upon investigation, it was discovered that the team was unclear who does this role. In a SWOT analysis, how would this be categorized?
Strength
Threat
Opportunity
Weakness
Sue wants to complete a SWOT analysis with the social media team. She believes the results will help them develop better campaigns. Which of the following is a weakness that the SWOT analysis might highlight?
New technologies that will improve product quality
New competitors in the industry that are aggressive
Employees who reshare company posts often
Negative comments that didn't receive a company response
Susan is new to the social media team. She is confused when they start talking about developing a persona. Which of the following would help her understand this term?
A CEO in the company known as a leader in the industry
A well-known character often associated with the company or brand
Factual information of a real customer portrayed through an illustrated character
A fictitious user that represents a group of real users on social media
Which of the following involves using data and analytics to guide strategic choices and measure the effectiveness of social media activities?
Data Driven Decisions
Target Audiences
Persona
Sentiment
Which of the following only consumes ONE of the traits for a Target Audience?
Primary
Secondary
Tertiary
What does KPI stand for?
Key Performance Indicator
Key Process Indicator
Key Process Influencer
Keep Performance Influencer
Which of these is a part of the Service Marketing Mix of the 7 P's? (Select ALL that apply)
Price
Product
Place
Promotion
Pattern
