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Worksheets

Branding and Promotion

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Combining one or more brands to increase customer loyalty and sales is

a)

Generic

b)

Branding

c)

Co-branding

d)

Private Label

2.

An effort to get customer's to recognize or remember the brand is

a)

Brand Awareness

b)

Brand Loyalty

c)

Brand Equity

d)

Brand Extension

3.

The Mercedes Benz Stadium is an example of

a)

Endorsement

b)

Sponsorship

4.

The number of people who are exposed to your advertisement is

a)

Reach

b)

Frequency

5.

Game Time Shows do NOT

a)

Increase revenue

b)

Engage non-sports fans

c)

Provides an opportunity for sponsorships

d)

Give new artist a place to perform

6.

The amount of times people reached are exposed to the advertisement is....

a)

Reach

b)

Frequency

7.

The type of photos, videos, or posts you choose to publish is what part of creating a brand aesthetic?

a)

Colors

b)

Content

c)

Captions

d)

Hashtags

8.

One advantage of using Internet/Interactive Media is

a)

People like the internet

b)

It is free

c)

Allows the customer to interact with the message

d)

Everyone uses the internet

9.

You should only use your logo on one piece of your advertising campaign.

a)

True

b)

False

10.

A central, repetitive message that promotes brand awareness is

a)

Logo

b)

Endorsement

c)

Sponsorship

d)

Theme

11.

Print Media is less expensive than Broadcast Media.

a)

True

b)

False

12.

The part of the print ad that should get the customer's interest is

a)

Copy

b)

Illustration

c)

Headline

d)

Signature

13.

You are planning an event that will last several days and feature local music artists. What type of promotional event is this?

a)

Game Time Show

b)

Festival

c)

Award Show

d)

Trade Show

14.

You are displaying your newest product at a local conference center for potential customers. This is an example of

a)

Trade Show

b)

Festival

c)

Game Time Show

d)

Award Show

15.

Your turn on the television during the Super Bowl to watch Beyonce's performance. This is an example of...

a)

Festival

b)

Trade Show

c)

Game Time Shows

d)

Award Shows

16.

Endorsements are an INEXPENSIVE form of promotion.

a)

True

b)

False

17.

Celebrities must tell the truth when they endorse a product.

a)

True

b)

False

18.

A pro basketball player launches a new clothing line. This is an example of

a)

Brand Loyalty

b)

Brand Extension

c)

Brand Awareness

d)

Brand Image

19.

The value that the brand contributes to the product in the marketplace is ...

a)

Brand Equity

b)

Brand Loyalty

c)

Brand Awareness

d)

Brand Extension

20.

Words, letters or numbers that can be spoken that represent a brand is

a)

Logo

b)

Customer Recognition

c)

Brand Name

d)

Marketing Technique