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WorksheetsBranding and Promotion
Total questions: 20
Worksheet time: 10mins
Combining one or more brands to increase customer loyalty and sales is
Generic
Branding
Co-branding
Private Label
An effort to get customer's to recognize or remember the brand is
Brand Awareness
Brand Loyalty
Brand Equity
Brand Extension
The Mercedes Benz Stadium is an example of
Endorsement
Sponsorship
The number of people who are exposed to your advertisement is
Reach
Frequency
Game Time Shows do NOT
Increase revenue
Engage non-sports fans
Provides an opportunity for sponsorships
Give new artist a place to perform
The amount of times people reached are exposed to the advertisement is....
Reach
Frequency
The type of photos, videos, or posts you choose to publish is what part of creating a brand aesthetic?
Colors
Content
Captions
Hashtags
One advantage of using Internet/Interactive Media is
People like the internet
It is free
Allows the customer to interact with the message
Everyone uses the internet
You should only use your logo on one piece of your advertising campaign.
True
False
A central, repetitive message that promotes brand awareness is
Logo
Endorsement
Sponsorship
Theme
Print Media is less expensive than Broadcast Media.
True
False
The part of the print ad that should get the customer's interest is
Copy
Illustration
Headline
Signature
You are planning an event that will last several days and feature local music artists. What type of promotional event is this?
Game Time Show
Festival
Award Show
Trade Show
You are displaying your newest product at a local conference center for potential customers. This is an example of
Trade Show
Festival
Game Time Show
Award Show
Your turn on the television during the Super Bowl to watch Beyonce's performance. This is an example of...
Festival
Trade Show
Game Time Shows
Award Shows
Endorsements are an INEXPENSIVE form of promotion.
True
False
Celebrities must tell the truth when they endorse a product.
True
False
A pro basketball player launches a new clothing line. This is an example of
Brand Loyalty
Brand Extension
Brand Awareness
Brand Image
The value that the brand contributes to the product in the marketplace is ...
Brand Equity
Brand Loyalty
Brand Awareness
Brand Extension
Words, letters or numbers that can be spoken that represent a brand is
Logo
Customer Recognition
Brand Name
Marketing Technique
