WorksheetsBiological Explanations for consumer behaviour
Total questions: 10
Worksheet time: 5mins
Which of the following is NOT a neuromarketing technique?
fMRI
EEG
ECT
Eye tracking
What does an FMRI measure?
Electrical activity in brain
Blood flow in brain
Eye movements
Muscle movements
Eye tracking is useful when it comes to product placement in stores
True
False
Neuromarketeers can now use (a) reality to track eye movements in stores
With which technique do you associate this image?
Eye tracking
FMRI
EEG
Facial coding
In the study by Gregory, brain activity was linked to the popularity of what?
Drinks
TV programmes
Adverts
Songs
In Venkatraman's study what was found to be most effective in predicting advertising success?
FMRI
EEG
Eye tracking
Focus group
Some believe that neuromarketing techniques should be regulated by law as they raise (a) issues
Neuromarketing techniques enable researchers to read consumers minds
True
False
How confident on a scale of 1-3 do you feel on the biological explanation for consumer behaviour
1: Not confident
2: Not bad, some gaps
3: Confident
