___ Uses logic to change a belief or to get people to take a certain action.

The coordination of marketing communications to achieve a specific goal is called a ___.

A ___ is a combination of elements used in a promotional campaign

Applying communication skills that promote goodwill between a business and the public is called __.

___ is a promotion strategy that uses digital elements to communicate and interact with customers

The ___ is part of an advertisement that is designed to grab attention so viewers will read the rest of the ad.

Print that appears in everyday life is __ print.

___ are created to track and evaluate promotion activities.

A ____ is a picture, design, or graphic image that represents a brand.

A person who reads, hears, or sees the message is the ___.

The ___ is how the message is transmitted.

A store exterior which reflects the image of the business is called the ___.

A __ is a phrase or sentence that summarizes an essential part of a product or business.

Blank areas on a layout page where there is no art or copy is _____.

In typography, ____ refers to the thickness and slant of letters.

____ is the visual aspect of the words printed on a page.

The particular style of printed letters and numbers is the ____.

A(n) _____ is a statement summarizing the features and benefits of the company or product

____ combines the elements of the promotional mix to create a unified marketing message.

The arrangement of the headline, copy, and art on a page is called ____.

Advertising found on public transportation is called ___ promotion.

The ____ is a series of actions by the sender and receiver of a message and the path the message follows.

____ public relations are when a company presents itself in a positive manner to build and image.

___ is ad text that provides information and sells the product.

A(n) ___ is a story featuring useful company information written by the company PR contact.

A(n) ___ is a verb that tells readers what to do.

___ is when you are promoting specific products or services.

___ is the process of turning the idea for a message into symbols that can be communicated.

___ is a picture, design, or graphic image that represents the brand.

A(n) ___ is a coordinated series of linked ads with a single idea or theme.

The ___ is the arrangement of the headline, copy, and art on a page.

____ is the translation of a message into terms that the receiver can understand

A __ identifies the person or a company paying for an ad.

___ is non personal communication paid for by an identified sponsor.

A(n) ___ is an overhanging structure containing a sign at the entrance of the store.

The ___ is how the message is transmitted.

The ___ is a name given to the product consisting of words, numbers, or letters than can be read or spoken.

The ___ is an aspect of an ad that grabs the readers attention.