WorksheetsSWOT matrix
Total questions: 12
Worksheet time: 9mins
It is an incredibly simple, yet powerful tool to help you develop your business strategy.
Sword
SWOT analysis
Swim
They are internal to your company—things that you have some control over and can change.
Opportunities and threats
Strengths and weaknesses
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, and Threats
It is an organized list and is usually presented in a simple two-by-two grid
They are external—things that are going on outside your company, in the larger market.
Strengths and weaknesses
Opportunities and threats
Why do a SWOT Analysis?
Because you’ll be armed with a solid strategy for prioritizing the work that you need to do to grow your business.
Because it will force you to look at your business in new ways and from new directions.
Who should do a SWOT Analysis?
If you’re starting or running a business on your own, you can still do a SWOT analysis.
Company leadership shouldn’t do the work on their own for best results.
How to do a SWOT analysis the right way.
Gather the right people. Gather people from different parts of your company and make sure that you have representatives from every department and team.
Throw your ideas at the wall. Doing a SWOT analysis is similar to brainstorming meetings, and there are right and wrong ways to run them.
Rank the ideas. Once all of the ideas are organized, it’s time to rank the ideas.
Questions that you can ask your team when you’re building your SWOT analysis.
What business processes are successful?
Is your market growing and are there trends that will encourage people to buy more of what you are selling?
What business processes need improvement?
Do you have potential competitors who may enter your market?
They are internal, positive attributes of your company.
Weaknesses
Opportunities
Threats
Strengths
They are negative factors that detract from your strengths.
Strengths
Weaknesses
Opportunities
Threats
They are external factors in your business environment that are likely to contribute to your success.
Strengths
Opportunities
Weaknesses
Threats
They are external factors that you have no control over.
Strengths
Weaknesses
Opportunities
Threats
