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WorksheetsSEM-II Final Exam Prep Quiz-1
Total questions: 20
Worksheet time: 20mins
Which is an unfair, anticompetitive trade practice in sports or event marketing?
Trademark infringement
Loss prevention
Employee strike
Sponsorship exclusivity
Which is an activity that agents perform on behalf of the athletes they represent?
Team contract negotiations only
Hall of fame endorsements
Various contract negotiations
Team valuation services
One reason that seat licenses and premium seating are growing trends in sports or event marketing is because these practices are which type of source?
Sales policies
Pricing strategies
Advertising methods
Revenues
When negotiated agreements between the players’ union and the owners’ organization are unreachable, the players might vote to determine if they should do which activity?
Go on strike
Play for international leagues
Become free agents
Ask for fan support
An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?
Simplicity
technically oriented
free from detail
Complexity
When professional athletes’ unions negotiate salaries, playing conditions, and contract terms as a single unit, they are engaging in which activity?
Competitive advantage
Labor resistance
Free agency
Collective bargaining
When a league blocks the broadcast of a certain game in a territory, it is known as which activity?
Antitrust violation
Blackout
Injunction
Right of publicity
Which is the first step in a sponsorship presentation?
Create interest in an organization or event.
Give event details.
Create interest in the sponsorship opportunity.
Explain how the prospective sponsor can get involved.
Who do athletes sometimes hire to help them organize charity tournaments?
Marketing firms
Sponsors
Agents
Recruiters
What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?
Exploitation
Relationship marketing
Exclusivity
Value in kind (VIK)
Which is an unacceptable place to use an athlete’s or celebrity’s identity without permission
In a magazine
On a company’s advertisements
In a book
On the news
When analyzing the historical data in a data warehouse, which is true of its data?
Related data are grouped together in folders
The data change as modifications are made to the database.
The data are static
Data maintain the uniqueness provided in their operational applications.
When writing a proposal for a potential sponsor, sports or event marketers should clearly emphasize sponsorship value and what other component?
Deadlines
Liability
Benefits
Confidentiality
Sports or event marketers often identify the sponsorship potential of a specific business by researching the company’s sponsorship history and understanding which component?
sponsorship objectives
manufacturing methods
financial policies
quantity standards
What is the best way to present a proposal to potential sponsor companies?
Over the phone
Via teleconference
Through the mail
In person
Bank of America is the only bank affiliated with a specific sports or event organization. What is the benefit called?
Value in kind (VIK)
Exclusivity
Ownership
Presenting sponsorship
One of the main portions of a marketing report describes the research methods and which other component?
Industry review standards
Data collection procedures
Technical terms
Consulting expenses
To create or maintain a certain image, companies sponsor sports or event organizations that display characteristics companies want consumers to associate with their products. This is one way of enhancing which technique?
Relationship marketing
Sales and sampling opportunities
Exclusivity
Public relations
When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider which situation about the country?
Profit margins
Trade restrictions
Cost of goods
Selling motives
The National Hockey Association drafted Ty Hartman. Ty hired Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda serves which role for Ty?
Sponsor
Agent
Mentor
Publicist
