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SEM-II Final Exam Prep Quiz-1

Total questions: 20

Worksheet time: 20mins

Name
Class
Date
1.

Which is an unfair, anticompetitive trade practice in sports or event marketing?

a)

Trademark infringement

b)

Loss prevention

c)

Employee strike

d)

Sponsorship exclusivity

2.

Which is an activity that agents perform on behalf of the athletes they represent?

a)

Team contract negotiations only

b)

Hall of fame endorsements

c)

Various contract negotiations

d)

Team valuation services

3.

One reason that seat licenses and premium seating are growing trends in sports or event marketing is because these practices are which type of source?

a)

Sales policies

b)

Pricing strategies

c)

Advertising methods

d)

Revenues

4.

When negotiated agreements between the players’ union and the owners’ organization are unreachable, the players might vote to determine if they should do which activity?

a)

Go on strike

b)

Play for international leagues

c)

Become free agents

d)

Ask for fan support

5.

An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?

a)

Simplicity

b)

technically oriented

c)

free from detail

d)

Complexity

6.

When professional athletes’ unions negotiate salaries, playing conditions, and contract terms as a single unit, they are engaging in which activity?

a)

Competitive advantage

b)

Labor resistance

c)

Free agency

d)

Collective bargaining

7.

When a league blocks the broadcast of a certain game in a territory, it is known as which activity?

a)

Antitrust violation

b)

Blackout

c)

Injunction

d)

Right of publicity

8.

Which is the first step in a sponsorship presentation?

a)

Create interest in an organization or event.

b)

Give event details.

c)

Create interest in the sponsorship opportunity.

d)

Explain how the prospective sponsor can get involved.

9.

Who do athletes sometimes hire to help them organize charity tournaments?

a)

Marketing firms

b)

Sponsors

c)

Agents

d)

Recruiters

10.

What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?

a)

Exploitation

b)

Relationship marketing

c)

Exclusivity

d)

Value in kind (VIK)

11.

Which is an unacceptable place to use an athlete’s or celebrity’s identity without permission

a)

In a magazine

b)

On a company’s advertisements

c)

In a book

d)

On the news

12.

When analyzing the historical data in a data warehouse, which is true of its data?

a)

Related data are grouped together in folders

b)

The data change as modifications are made to the database.

c)

The data are static

d)

Data maintain the uniqueness provided in their operational applications.

13.

When writing a proposal for a potential sponsor, sports or event marketers should clearly emphasize sponsorship value and what other component?

a)

Deadlines

b)

Liability

c)

Benefits

d)

Confidentiality

14.

Sports or event marketers often identify the sponsorship potential of a specific business by researching the company’s sponsorship history and understanding which component?

a)

sponsorship objectives

b)

manufacturing methods

c)

financial policies

d)

quantity standards

15.

What is the best way to present a proposal to potential sponsor companies?

a)

Over the phone

b)

Via teleconference

c)

Through the mail

d)

In person

16.

Bank of America is the only bank affiliated with a specific sports or event organization. What is the benefit called?

a)

Value in kind (VIK)

b)

Exclusivity

c)

Ownership

d)

Presenting sponsorship

17.

One of the main portions of a marketing report describes the research methods and which other component?

a)

Industry review standards

b)

Data collection procedures

c)

Technical terms

d)

Consulting expenses

18.

To create or maintain a certain image, companies sponsor sports or event organizations that display characteristics companies want consumers to associate with their products. This is one way of enhancing which technique?

a)

Relationship marketing

b)

Sales and sampling opportunities

c)

Exclusivity

d)

Public relations

19.

When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider which situation about the country?

a)

Profit margins

b)

Trade restrictions

c)

Cost of goods

d)

Selling motives

20.

The National Hockey Association drafted Ty Hartman. Ty hired Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda serves which role for Ty?

a)

Sponsor

b)

Agent

c)

Mentor

d)

Publicist