Wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

The 4 P's of Marketing Review

Total questions: 20

Worksheet time: 20mins

Name
Class
Date
1.
THE 4 P's - product, place, promotion, price
a)
price
b)
selling
c)
target market
d)
Marketing mix
2.
How and where a product will be distributed describes this P of marketing.
a)
Price
b)
Place
c)
Promotion 
d)
Product
3.
This P reflects what customers are willing and able to pay.
a)
Place
b)
Price
c)
Promotion
d)
Product
4.
Which P represents where consumers can buy a product or service?
a)
Product
b)
Place
c)
Price
d)
Promotion
5.
Which P represents how you reach the audience by advertising online or on billboards?
a)
Product
b)
Place
c)
Price
d)
Promotion
6.
what to make, how to package it, what brand name to use and what image to project
a)
price
b)
product
c)
target market
d)
Marketing mix
7.
Branding is a part of which P?
a)
Price
b)
Place
c)
Product
d)
Promotion
8.

It refers to the tangible good or intangible service offered by the business to the target consumers

a)

PRODUCT

b)

PRICE

c)

PLACE

d)

PROMOTION

9.

It refers to where you put your business where your consumers are willing to buy the product

a)

PRODUCT

b)

PRICE

c)

PLACE

d)

PROMOTION

10.

It refers to the mode of conveying the presence and attributes of the product to the target consumers

a)

PRODUCT

b)

PRICE

c)

PLACE

d)

PROMOTION

11.

It refers to a mode, means, or tool used by the entrepreneur to position the product in the target market segment efficiently and effectively deliver it to the consumers and to convince them about their benefits that they will derive from buying the product

a)

Entrepreneurship

b)

Marketing strategy

c)

Marketing Mix

d)

Market Segmentation

12.
Which of the following is NOT one of the 4 P's or marketing
a)
Product
b)
Price
c)
Place
d)
Publish
13.
Who determines Price?
a)
Business
b)
Customer
c)
Goverment
d)
Students
14.
What is not a method of advertising?
a)
Sales
b)
Television
c)
Radio
d)
Magazines
15.
To buy a product, customers in a market must first
a)
be willing to buy the product
b)
locate the product in a store
c)
learn the product's features
d)
make sure the product is on sale
16.

___ refers to how much you charge the customer to buy your product or service

a)

Expenditure

b)

Cost

c)

Price

d)

Break-Even Point

17.
Which P represents where consumers can buy a product or service?
a)
Product
b)
Place
c)
Price
d)
Promotion
18.
Which P represents features such as sizes and colors?
a)
Product
b)
Place
c)
Price
d)
Promotion
19.
Which P represents how you reach the audience by advertising online or on billboards?
a)
Product
b)
Place
c)
Price
d)
Promotion
20.

Which P involves how you will deliver your goods and services to your customers.

a)

Product

b)

Promotion

c)

Place

d)

Price