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Worksheets

Attention Grab

Total questions: 25

Worksheet time: 19mins

Name
Class
Date
1.

How many advertising messages do we see on a daily basis?

a)

Less than 100

b)

Less that 1000

c)

Approximately 2000

d)

Approximately 4000

2.

'Target Audience' in advertising refers to...

a)

groups of people who volunteer to sample a product or service

b)

the people with shopping centre displays in Robina Town Centre who try to sell you their product

c)

the people seen in infomercials on televisions

d)

the demographic of people most likely to be interested in your product or services

3.

Who is the likely target audience of the following advertisement?

a)

Professional soccer players

b)

People who like chicken

c)

Young females who find Ronaldo attractive

d)

Young men who enjoy sport

4.

What do you never say to Panda?

a)

No

b)

No

c)

No

d)

No

5.

Identify means of mass media

a)

Mobile phone

b)

Newspapers

c)

Radio

d)

Email

6.

Mass media makes money through (a)  

7.

Advertisements mainly focused on seeking attention of

a)

Producers

b)

Sellers

c)

Market

d)

Consumer

8.

Oldest form of media is

a)

Newspapers

b)

Magazine

c)

Radio

d)

Internet

9.

What is Nike's slogan?

a)

Just Do It

b)

I just do it

c)

Just Did IT

d)

Nike is the best

10.

Where is media found?

a)

Theaters

b)

On the sides of buses

c)

Billboards

d)

All of them

11.

What's McDonalds slogan?

a)

i'm loving it

b)

im lovin it

c)

i'm lovin' it

12.

When do the toy market specially target parents and children?

a)

In summer

b)

On birthdays

c)

During the holiday season

d)

Hot days and cold days

13.

WHERE can you find an ad? PICK 3 ANSWERS.

a)
b)
c)
d)
14.
A technique in advertising where a celebrity or famous person says they use or enjoy a certain product or service.
a)
Bandwagon
b)
Testimonal
c)
Appeal to Snobbery
d)
Celebrity spokesperson
15.
Websites, magazines, news, games, tv shows, and advertisements are all types of
a)
Illustrations
b)
Social Networks
c)
Media
d)
Technology
16.

You can see this advertisement in the.................

a)

Restaurant

b)

Theater

c)

Airport

d)

School

17.

A..................is an identifying symbol or statement that is used by company in order to promote products.

a)

Sound

b)

Sign

c)

Logo

d)

Media

18.

Advertisements are to attract and persuade consumers to buy the products or services

a)

True

b)

False

19.

This is a form of print media

a)

True

b)

False

20.
Which business has the slogan "Impossible is Nothing"?
a)
Nike
b)
Converse
c)
Adidas
d)
Puma
21.
Which business has the slogan "I'm lovin' it"?
a)
Burger King
b)
McDonalds
c)
Subway
d)
KFC
22.
Which business has the logo "Think Different"?
a)
Apple
b)
Nokia
c)
Microsoft
d)
LG
23.
Which business has the slogan "Think Small"?
a)
Ford
b)
Audi
c)
Jaguar
d)
Volkswagen
24.
Which business has the slogan "Maybe she's born with it?"
a)
Maybelline
b)
L'Oreal
c)
Rimmel
d)
MAC
25.
Which business has the slogan "Melts in your mouth, not your hands"?
a)
Galaxy
b)
Smarties
c)
M&Ms
d)
Dairy Milk Fruit & Nut