WorksheetsVocabulary Units 1- 4 - Qskills 2ed
Total questions: 20
Worksheet time: 15mins
I don't like negative advertising. I can't understand it's appeal.
attraction
title
product
This brand of toothpaste is the best one on the market.
design
management
kind
The ad campaign was expensive, but it didn't produce great results.
promotion
sample
poster
Many ads claim that their products have fantastic benefits, but don't give any proof.
imagine
state
suppose
Everyone wore T-shirts showing the company's new logo of a jumping tiger.
product
design
example
That company won the award for the most memorable ad of the year. People were still talking about months afterwards.
current
unforgettable
exciting
Engle gives an example of fast food chain that broke the rules because _______________
it claimed its food was healthy.
its food was too expensive.
its food made people ill.
The FTC punished that fast food chain by ______________
telling the company to withdraw ad
checking the company
fining the company
Deliberately putting a funny video on the Internet that features a product is called ________________
sub-viral marketing
product placement
Web promotion
The product didn't work so the company had to give customers a(n) (a)
Vocabulary list to choose:
aimed at (phr.)
competitor (n.)
deliberately (adv.)
evidence (n.)
injury (n.)
mislead (v.)
monitor (n.)
refund (v.)
regulations (n.)
withdraw (v.)
Advertisers may be given heavy fines if they (a) the public.
Vocabulary list to choose:
aimed at (phr.)
competitor (n.)
deliberately (adv.)
evidence (n.)
injury (n.)
mislead (v.)
monitor (n.)
refund (v.)
regulations (n.)
withdraw (v.)
Ads for games are usually (a) children.
Vocabulary list to choose:
aimed at (phr.)
competitor (n.)
deliberately (adv.)
evidence (n.)
injury (n.)
mislead (v.)
monitor (n.)
refund (v.)
regulations (n.)
withdraw (v.)
If a product causes (a) to customers, then the fines can be very large.
Vocabulary list to choose:
aimed at (phr.)
competitor (n.)
deliberately (adv.)
evidence (n.)
injury (n.)
mislead (v.)
monitor (n.)
refund (v.)
regulations (n.)
withdraw (v.)
Sometimes companies have to (a) their products from the market because of faults.
Vocabulary list to choose:
aimed at (phr.)
competitor (n.)
deliberately (adv.)
evidence (n.)
injury (n.)
mislead (v.)
monitor (n.)
refund (v.)
regulations (n.)
withdraw (v.)
The "truth-in-advertising" laws mean that advertiser shouldn't _____________
advertise to children
mislead the public
make claims without providing evidence
As an example of untruthful advertising in the past, Engle mentions _______________
weight loss products
beauty products
health food products
Engle says the main aim of FTC is to make sure advertisers _______________
don't overcharge people
act responsibly
don't criticize other companies
The FTC doesn't allow ads that might cause people to suffer physical or ___________ harm.
emotional
personal
financial
The FTC can only regulate ________________ advertising.
national
state
local
Write a word/phrase/sentence to describe the lessons of Listening and Speaking B2.2 or how you learn/ suffer with the course!
