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WorksheetsMKT558 - Chapter 1 (Exit Quiz)
Total questions: 12
Worksheet time: 4mins
Google, and yahoo are examples of _____________ platform.
social media
marketing channel
search engine
marketing communication
Which of the following is NOT a device to use to access the Web or the Internet through a browser?
Laptop
Desktop
Gaming platforms
Calculator
"The Internet can be used for marketing research to find out customers' needs and wants". This statement refers to which contribution of digital technologies to marketing?
Identifying
Satisfying
Anticipating
Communicating
Which of the following is NOT the benefit of digital marketing?
Speak
Sustain
Sizzle
Save
One of the advantages of digital marketing is giving customers extra benefits online. This statement refers to which "S"?
Speak
Sell
Serve
Sizzle
All of the following are the applications of digital marketing, EXCEPT:
An advertising medium
A direct response medium
A relationship-building medium
All of the above
Which of the following is NOT a digital device use to access a web browser?
Laptop
Calculator
Smart TV
Tablet
Which of the following can be considered as the most popular marketing medium nowadays?
Printed advertising
Billboard
Mobile marketing
Social media marketing
All of the following are the social media platform, EXCEPT:
TikTok
Blog
Website
___________ refers to all financial and informational electronically mediated
transactions between an organization and any third party it deals with
E-transaction
E-commerce
E-business
E-public relation
The form of web presence that enables purchase of products or services online is called ______________.
transactional e-commerce site
service oriented/relationship building site
brand building site
Media/portal side
A practical framework developed by Smart
Insights (2010) to help marketers manage and improve the commercial value that their organizations
gain from digital marketing is known as _____________
RANE
RACE
RATE
ROSE
