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Worksheetsquizizz 4.1.1/4.1.2 promotion basics pbmf
Total questions: 10
Worksheet time: 5mins
Which of the following is a type of advertising?
Mailing coupons to customers' homes
Creating commercials for television
Visiting a potential customer
Sponsoring a local charity event
Nikki sent flyers in the mail to all houses within the city limits promoting her computer repair services. What type of promotion is this an example of?
Direct marketing
Public relations
Indirect marketing
Merchandising
An oil drilling company made an error in their work that led to unfortunate environmental damage. Because of this, they are receiving some significant criticism from the media and consumers. What would be a fitting response on their part?
Seek to increase publicity of the event as much as possible to increase public awareness of their company
Lower prices in an effort to attract customers and make them forget about their previous mistake
Purchase more commercials through major media outlets, offering rewards to frequent customers
Put extra time and resources into community and environmental projects in order to improve their public relations
A relatively new clothing company has decided to invest significant amounts of money to sponsor an athletics team. They will be allowed to place their logo on all team apparel. What approach to advertising have they focused on?
Provide information
Sales offers
Brand awareness
Customer frequency
What type of promotion takes place at trade shows?
sponsorship
advertising
personal selling
merchandising
Any attention towards a business from the public media counts as which of the following?
publicity
public relations
advertising
sponsorship
Which of the following is something that companies are likely to engage in with famous, well-publicized sports teams?
Direct marketing
Sponsorship
Merchandising
Customer frequency programs
An electronics store runs very effective advertising to draw potential customers to their store. However, for the number of people who come to the store, the volume of sales is very low. What might be an area that the electronics store should seek to improve in order to convince more visitors to make purchases?
Direct marketing
Sponsorship
Publicity
Merchandising
If the most likely reason customers will purchase a company's product is its many useful attributes, what advertising focus would likely be most effective?
Providing information
Brand awareness
Customer frequency
Public relations
A supermarket runs an advertisement promoting a special offer of a $50 gift card to a local restaurant for all of their customers who purchase at least $75 a week from them for four weeks in a row. What is the focus of this type of promotion?
Publicity
Brand awareness
Customer frequency
Public relations
