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WorksheetsENT530 BMC
Total questions: 10
Worksheet time: 5mins
The Business Model Canvas was originally created by __________.
Alexander Osterwalder
Roger Penrose
John Kosterlitz
Konstantin Novoselov
The BMC is basically a one-page overview and visualization of ____________ of a business start-up.
location maps
early requirements
building blocks
capital
“What uniquely strategic things does the business do to deliver its proposition?”
Which building block in the BMC does the question relates to?
Cost structure
Key activities
Key partnerships
Channels
“How are these propositions promoted, sold and delivered? How does each customer segment want to be reached?
Which building block in the BMC does the question relates to?
Channels
Value propositions
Key resources
Cost structure
The F-A-B is an essential part of a unique selling proposition. What does F-A-B designate?
features – attributes – benefits
feelings – attitude – behavior
feelings – attributes – benefits
features – attributes – behavior
Which of the following block is situated in the middle of the BMC diagram?
Customer segments
Customer relationship
Value proposition
Key partnerships
Below are examples of psychographic segmentation EXCEPT
personal values.
hobby.
personality.
income.
For Les Copaque (the creator of Upin & Ipin), __________ is(are) the company’s most important key resource.
intellectual property
office building
company vehicles
tables and chairs
Below are examples of psychographic segmentation EXCEPT
personal values.
hobby.
personality.
income.
For Les Copaque (the creator of Upin & Ipin), __________ is(are) the company’s most important key resource.
intellectual property
office building
company vehicles
tables and chairs
