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WorksheetsConsumer Management
Total questions: 15
Worksheet time: 8mins
Which of the following is the first step in the consumer decision making process?
Information searching
Alternative evaluation
Need identification
Purchase decision
Which of the following is an example of a marketing source when searching for information of a product?
Friends
The internet
School's library
Product advertisements
Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?
Item first
Outlet first
Function first
Price first
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or
dissatisfying?
Alternative evaluation
Post purchase evaluation
Information searching
Need identification
Which of the following is NOT a tactic of reducing cognitive dissonance?
Post purchase customer service
Follow up calls
Extended warrenty
Free shipping
Lifestyle is identified by which of the following?
Activities, interests and opinions
Attitudes, values and beliefs
Symbols, rituals and heroes
Age, gender and ethnicity
Which of the following is NOT determined by the personality of a customer?
Whether the customer is a practical shopper
Whether the customer is loyal to certain brands
Whether the customer tends to use coupons
Whether the customer has awareness of the product
A person’s need for respect belongs to which of the following levels of Maslow’s hierarchy?
Safety
Love
Esteem
Self-actualization
Which of the following is the most enduring judgment of good or bad?
Opinion
Belief
Attitude
Value
A reference group has the least influence on a person for buying which of the following items?
A car
A life insurance plan
A pair of shoes
A dress
What does a customer try to achieve by asking “what problem am I trying to solve?”
Conducting product research
Identifying the needs
Listing the attributes
Comparing the items
Which of the following organizations publishes Consumer Reports?
Consumer Union
Underwriter’s Laboratories (UL)
Better Business Bureau (BBB)
American Consumer Council
Which of the following is NOT a sign of well-constructed clothing?
Attention to detail
Well-fitted
Reliable stitching and assembly
Several snags and pulls
Which of the following information about a car does CARFAX.com NOT provide?
Number of previous owners
Accident record
Recall history
Previous purchase price
Which of the following is an advantage of a house buyer?
Greater freedom to move
Freedom to remodel or redecorate
Less responsibility for upkeep
Responsible for a monthly rent
