WorksheetsOS_GR1
Total questions: 10
Worksheet time: 10mins
The following are the three product levels according to Kotler, except:
core benefit
actual product
augmented product
appearance product
Warranty, after sale-service, and product support service is an example of ____________________.
core benefit
actual product
augmented product
cost product
Industrial Products are items of common or daily use, bought by individuals for private consumption
True
False
The following are types of Consumer products, except:
CONVENIENCE PRODUCTS
GROCERY PRODUCTS
SPECIALTY PRODUCTS
UNSOUGHT PRODUCTS
Product Mix is also known as __________.
Product assortment
Product line
Product marketing
Product management
The following are the characteristics of "SERVICE", except:
Intangibility
Variability
Inseparability
Protectability
It is a name, term, design, symbol, or other feature that distinguishes one seller's product from those of others
Brand
Tagline
Service
Product
Licensing is the process of leasing a legally protected, trademarked or copyrighted entity.
True
False
A brand of joint manufacture such as Tide downy fabcon and Selecta Oreo is an example of ____________.
Co-branding
Licensing
Store brands
National brands
The actual product is the product features and its design.
True
False
