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WorksheetsCS REFRESHER Q3 2019
Total questions: 12
Worksheet time: 6mins
What type of banners is CS NOT working on?
Dynamic display banners
Clip (Dynamic Video)
Static Ads
Social (Facebook Dynamic Ads)
According to SLAs, how much time does CS have to answer a ticket?
12 seconds
36 hours
2 working days
4 working days
A client received a demo.
They tell you they "don't like the 728x90 banner" on that demo.
What should you tell them?
With the "sizeless" feature activated, bad looking formats will be excluded once live
We should remove this format to keep only the best looking ones
Demo show different banners depending on the user or if you refresh, so we might not see the same things as them
CS created awesome banners, so their opinion doesn't matter ;)
Client is sending a set of banners they created on their side.
They tell you they were able to have these live before.
These are Static Banners - you ask TS to help you with this
These are badges - you ask CS to help you with this
These are active elements layout - you as CS to help you with that
A "D" segment client asks for a call with a designer, to speed up the process and understand our capabilities
"Sure! Our creative team is available 24/7! Just pick a date that works for you"
C&D clients are eligible - You contact the CS teamlead with business details
Only C clients are eligible.
What is the "Crossover layout" feature?
The combination of different product grid & views to create new options
A new type of layout that designers create with the new Tool, "Creative Studio"
Enabling the product view to expand for top recommended products
What is the "Asymmetric grid" feature?
It allows more space for the top recommended product view
It enables to display branding images within the banners
It crops useless part of product images to center them and make them symmetrical
What is the "Sizeless" feature?
Allows banners to expand as a pop-up window on eligible publisher websites
Enables displays on a wider inventory of formats, bringing more displays
Number of products in the banners is computed using the size of the average basket (bigger basket = more products shown)
A client would like to push user to install their app, what can you offer?
Offer client to create an inApp campaign using dynamic banners
Ask TS to activate the specific APP formats
Use App install banners on a dedicated campaign
Client would like to add animated gifs as coupons.
What are our recommendation on that?
We do recommend gifs as they're more appealing and brings more clicks
Gifs should be used ONLY as fullsize coupons
Gifs can increase banner loading time & be blacklisted on some publishers
Client ask you on a Friday to deploy a new headline for their Facebook ads just for the weekend
You open a ticket to CS and ask your manager to prioritize the request
You can change the headline on your side and schedule it accordingly
This is not relevant as a change of headline can take up to 48h to show up in live banners
Client came across a native ad.
They ask what we can do to make them stand out more.
By nature native ads are deisgned to follow publishers guidelines
We can plug Active Elements on ALL native ads to enhance them visually
You can open a redesign ticket, and CS will add more flashy colorsets
We can use coupons on natives to drive more clicks
