WorksheetsAssignment #11 Week 3 Quiz Marketing Mix
Total questions: 27
Worksheet time: 17mins
The marketing Mix has_________ elements.
3
2
4
Place refers to __________________.
the goods or the services of the business is selling.
how much people will pay for the product.
where the product will be sold
Price refers to _________.
where the product will be sold
How much people will to pay for the product
how the business tells people about the product
Which part of the four P's pf marketing mix effects the location and transportation of the product
Product
Price
Place
Promotion
What is not part of the marketing mix ?
Place
Product
Price
Person
Sponsorship in marketing is part of the Promotion mix. Identify the best definition of sponsorship:
This is when a company sponsors a thing, team or an individual
An unknown, unspecified, or odd person.
Associate with; keep company with.
For every question, there are two outcomes: Either you answer correctly or you don't.
True or False: The company (sponsor) hopes to gain a positive image from the thing/team/ person/event they sponsor
True
False
The actions a business or organization takes to shape perceptions of its brand and develop relationships with its customer base is best known as
Advertising
Sponsorship
Public Relations
Graphic Arts
True or False: Public relations for companies want newspapers, television programs, magazines, radio stations etc. to say good things about their products.
True
False
True or False: Social Media is influencing how businesses gain good PR
True
False
Packaging of a product is important. What is the most important reason discussed in class?
The less an item weighs the faster it will ship.
Plastic packaging is extremely wasteful and impacts earth's ecosystems, on which we depend.
Goods need packaging to protect them from damage and to keep the contents in a saleable condition.
Goods with less packaging cost less to ship.
True or False: Online advertising spending in the United States has overtaken television expenditure for the first time, a report has said.
True
False
*****SELECT ALL THAT APPLY********
Advertising is when the brand owner pays to display messages about their brand, and includes the following media:
Internet
Television
Cinema
Posters
Price reductions, loss leaders, free gifts, point of sale, competitions, free samples, merchandising, even after-sale service are all examples of what?
Scenic Drives
Poor Packaging
Distribution Methods
Sales Promotion
Fill in the blank:
_________________________ creates a strong brand.
Low sales
Promotion
Poor customer service
Stock
True or False: Merchandising is when companies produce things like hats and T-shirts – people then wear these items, and become walking advertisements.
False
True
Shops/Stores-Walmart, Target Warehouses-Costco Online/Website Ebay (or auction site) Trade Fairs Events e.g. Concerts, Branded goods at shows Auction e.g. Cattle, Real Estate Foreclosures, Car Auctions Mail order catalogues Direct from Apps are all examples of what part of the marketing mix?
Product
Place
Promotion
Price
True or False:
Place refers to the Distribution Channel of a Product - all aspects related to how a Product is ‘moved’ from the manufacturer to the customer.
True
False
What distribution is when the provider of the Product sells directly to the customer without the ‘middle man’ – the wholesaler or agent.
Indirect
Direct
Aligned
Lower
What type of distribution is characterized by the provider of the Product sells to the customer through a shop, possibly supplied by a ‘middle man’ such as an agent or wholesaler.
Direct
Indirect
Upper
Lower
What is a supply chain (as defined in Marketing)
Shows how organisms are related to each other by the food they eat.
A system of organizations, people, activities, information, and resources involved in supplying a product or service to a consumer.
A series of executive positions in order of authority a military
When companies use the internet to sell products, this type of commerce is known as:
C Commerce
E Commerce
M Commerce
A Commerce
True or False
The growth of the internet has encouraged even small businesses to sell Products Directly to the customer – E-commerce.
True
False
What is an impact of e-commerce?
On-going staff training is essential, to keep up with new technological developments
More competition from new companies
New high-tech jobs (e.g. website designer)
ALL OF THE ABOVE
