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22.2 business reading check

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

A radio spot that focuses on a grocery store’s low prices is an example of ____________ advertising.

a)

emotional

b)

rationale

c)

deceptive

d)

persuasive

2.

A television commercial for a soft drink that depicts young people having fun and features popular music is an example of _____________advertising.

a)

creative

b)

sentimental

c)

emotional

d)

subliminal

3.

Web sites and magazines that publish the results of product tests and offer ratings for products are good places to ___________________.

a)

begin comparison shopping

b)

learn about advertising claims

c)

find coupons and rebate offers

d)

look for sales

4.

When a small store has a sale on sunscreen in September, it is most likely a __________sale.

a)

clearance

b)

promotional

c)

one-day

d)

sidewalk

5.

Promotional sales for turkeys and pumpkin pies would likely occur in __________.

a)

April

b)

September

c)

June

d)

November

6.

Advertised products that sell at a loss to bring customers into a store are called ____________.

a)

bait

b)

teasers

c)

loss leaders

d)

traffic promotions

7.

The act of making unplanned purchases is called _________buying.

a)

accidental

b)

impromptu

c)

impulse

d)

spontaneous

8.

Unwritten guarantees that cover certain aspects of a product or its use are called __________ warranties.

a)

express

b)

implied

c)

extended

d)

limited

9.

Sellers of products that have a warranty and sell for more than _________are required by federal law to make the warranty available to customers before a purchase.

a)

$5

b)

$25

c)

$15

d)

$50

10.

Writing down the items you plan to purchase before you get to the store is called __________.

a)

consumer awareness

b)

making a shopping list

c)

creating a warranty

d)

rational shopping