WorksheetsVisual Merchandising & Display Review
Total questions: 24
Worksheet time: 13mins
Which of the following refers to the ways stores use floor space to facilitate sales and serve customers?
Interior Displays
Storefront
Store Interior
Store Layout
Point-of-Purchase displays are a consumer sales promotion device.
True
False
Mannequins are considered valuable tools for enhancing the shopping experience.
True
False
_____________ Merchandising coordinates all of the physical elements in a place of business to project an image to customers.
Formal
Informal
Display
Visual
Decorative props make the store more physically appealing to customers.
True
False
______________ _______________ are displays that may coincide with seasons or holidays.
Store Decorations
Interactive Kiosks
Formal Balance
Informal Balance
Which of the following is a step in "creating a display?"
Select Merchandise
Select Type of Display
Choose Setting
All Selections are Steps in "Creating a Display"
The four aspects of visual merchandising are the storefront, store layout, store _____________, and interior displays.
Interior
Exterior
Design
Balance
The last step in the "Creating a Display" process is which of the following?
Choose Setting
Manipulate the Artistic Elements
Evaluate the completed display
None of the Selections
The person in the picture is in the act of ________________ _______________.
Formal Balance
Informal Balance
Display Maintenance
Store Layout
According to the textbook, what is the one artistic aspect of a display that is most dependent on contrast and that can “make or break” the display?
balance
color
lighting
texture
A display in a store highlighting the latest cell phone is an example of this.
visual merchandising
trade promotion
personal selling
advertising
In a store, the shelves, racks, chairs, and benches are called this.
inventory
merchandise
props
fixtures
Placed in high traffic areas and promote impulse buying
point of purchase display
kiosk
marquee
institutional display
