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Visual Merchandising & Display Review

Total questions: 24

Worksheet time: 13mins

Name
Class
Date
1.
An elaborate display of utensils and various pans needed for cooking a Thanksgiving meal would be what type of display?
a)
related-merchandise display
b)
line-of-goods display
c)
variety display
d)
one-item display
2.
The visual and artistic aspects of presenting a product
a)
fixture
b)
storefront
c)
focal point
d)
display
3.
The combination of entrances, window awnings, and other exterior building characteristics
a)
focal point
b)
fixture
c)
storefront
d)
display
4.
Shows merchandise, provides customers with information
a)
interior display
b)
storefront
c)
proportion 
d)
fixture
5.
The sign showing a business' name
a)
fixture
b)
marquee
c)
interior display
d)
focal point
6.
Found on opposite sides of a color wheel, they create contrast
a)
complementary colors
b)
POPs
c)
marquee
d)
focal point
7.
To create a focal point and keep the customer's eye moving up and center, a(n) triangle is a good geometric shape for a display
a)
true
b)
false
8.

Which of the following refers to the ways stores use floor space to facilitate sales and serve customers?

a)

Interior Displays

b)

Storefront

c)

Store Interior

d)

Store Layout

9.

Point-of-Purchase displays are a consumer sales promotion device.

a)

True

b)

False

10.

Mannequins are considered valuable tools for enhancing the shopping experience.

a)

True

b)

False

11.

_____________ Merchandising coordinates all of the physical elements in a place of business to project an image to customers.

a)

Formal

b)

Informal

c)

Display

d)

Visual

12.

Decorative props make the store more physically appealing to customers.

a)

True

b)

False

13.

______________ _______________ are displays that may coincide with seasons or holidays.

a)

Store Decorations

b)

Interactive Kiosks

c)

Formal Balance

d)

Informal Balance

14.

Which of the following is a step in "creating a display?"

a)

Select Merchandise

b)

Select Type of Display

c)

Choose Setting

d)

All Selections are Steps in "Creating a Display"

15.

The four aspects of visual merchandising are the storefront, store layout, store _____________, and interior displays.

a)

Interior

b)

Exterior

c)

Design

d)

Balance

16.

The last step in the "Creating a Display" process is which of the following?

a)

Choose Setting

b)

Manipulate the Artistic Elements

c)

Evaluate the completed display

d)

None of the Selections

17.

The person in the picture is in the act of ________________ _______________.

a)

Formal Balance

b)

Informal Balance

c)

Display Maintenance

d)

Store Layout

18.
Cleaning and repairs are essential for display ____________________ so that displays look attractive to customers.
a)
maintenance
b)
design
c)
security
d)
motion
19.
What is a focal point in visual merchandising?
a)
The items a customer sees as they walk through the door
b)
A display used in the centre of the store
c)
A feature in the store window
d)
An area of discounted products
20.
Why are props, fixtures and free-standing displays used in Visual Merchandising?
a)
To show off the creativity of the VM team
b)
To follow Health & Safety regulations
c)
To store as many products as possible
d)
To make the products more attractive and appealing
21.

According to the textbook, what is the one artistic aspect of a display that is most dependent on contrast and that can “make or break” the display?

a)

balance

b)

color

c)

lighting

d)

texture

22.

A display in a store highlighting the latest cell phone is an example of this.

a)

visual merchandising

b)

trade promotion

c)

personal selling

d)

advertising

23.

In a store, the shelves, racks, chairs, and benches are called this.

a)

inventory

b)

merchandise

c)

props

d)

fixtures

24.

Placed in high traffic areas and promote impulse buying

a)

point of purchase display

b)

kiosk

c)

marquee

d)

institutional display