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WorksheetsMARKETING MIX-PRODUCT
Total questions: 10
Worksheet time: 9mins
Which of the following is not a part of 4Ps of Marketing?
Product
Price
Promotion
Packaging
Into how many categories are products divided into?
2
3
6
4
What type of product is a bottle filling machine?
Consumer goods
Consumer services
Producer services
Producer goods
Which of the following is the 5th step in Product development
Generate Ideas
Develop a prototype
Launch the product in area to test the market
Go to a full launch
What does USP stand for?
Unique selling product
Unique selling point
Unique selling promotion
Unique selling place
Physical container or wrapping for a product is known as
Brand name
Packaging
Brand image
Product life cycle
Identify the correct order of life cycle of a product
Development, Introduction, Growth, Maturity, Saturation, Decline
Maturity, Saturation, Decline, Development, Introduction, Growth
Development, Introduction, Maturity, Saturation, Decline, Growth
None of the above
Unique name of a product that distinguishes it from other brands
Brand image
Brand name
Brand vale
Brand loyalty
When customers keep buying the same brand again and again instead of choosing a competitor brand, we call it as
Brand name
Brand image
Brand loyalty
Branding
An identity given to a product which gives it a personality
Brand name
Brand image
Brand loyalty
USP
