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MIDTERM EXAM - ENTREP MARKETING

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What Marketing approach does Television Ads belong to?

a)

Traditional

b)

Contemporary

c)

Mixed

d)

None of the above

2.

What Marketing approach does Social Media belong to?

a)

Traditional

b)

Contemporary

c)

Mixed

d)

None of the above

3.

Which among the Key Result Areas can be associated to Competition?

a)

Market Structure

b)

Profits

c)

Sales

d)

Market Share

4.

Among these, which belongs to Key Result Areas?

a)

Customers

b)

Profits

c)

Market

d)

None of the above

5.

Among the 4U's of Growing Volume, which one grow sales by encouraging additional purpose of the same product

a)

More Usage

b)

New Users

c)

Extendd Users

d)

New Usage

6.

Among the 4U's of Growing Volume, which one grow sales by finding more use of the the same product?

a)

More Usage

b)

New Users

c)

Extendd Users

d)

New Usage

7.

Among these Marketing Philosophies, which one can be associated with the Company?

a)

Better than Expected

b)

Better than Others

c)

Better than Before

d)

Better than Performance

8.

Among these Marketing Philosophies, which one can be associated with the Competition?

a)

Better than Today

b)

Better than Others

c)

Better than Before

d)

Better than Performance

9.

What are the two interacting components of Market?

a)

Customers and Market

b)

Customer and Competition

c)

Competition and Company

d)

All of the Above

10.

What are the two interacting components of Marketing?

a)

Company and Market

b)

Company and Competition

c)

Market and Competition

d)

All of the Above