Font size
WorksheetsMarketing - M.Test
Total questions: 20
Worksheet time: 39mins
Business process of creating relationship with and satisfying customers.
Advertisement
Marketing
Market Research
Market Study
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Advertisement
Marketing
Marketing Plan
Marketing Strategy
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
What is the main purpose of Marketing?
To make a good promotion
To develop a marketing plan
To increase sales
What does CSR stand for?
Corporate Social Responsibility
Corporate Selling Rate
Corporate Standing Response
Confederate Seizure Response
Which of the following is NOT a type of factor in a company's macroenvironment?
demographic
economic
technology
competitor
What are the 4 stages in the product life cycle?
Marketing strategy is a written document which details the marketing methods selected.
True
False
Intellectual property (IP) crimes include counterfeiting and piracy
True
False
Media is a factor in Macro Environment
True
False
STEP analysis is used in the Macro environment.
True
False
A granted patent gives patent protection for ..... years in the UK.
10
20
40
70
Product, price, place and promotion are basic factors in marketing mix (4Ps). What are the other additional Ps?
What are the 4Os in the marketing mix?
What is the difference between physical presence and physical evidence?
Use SWOT to analyse a popular brand in Vietnam.
What does STEP stand for?
