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Marketing Campaign - Pestle Analysis

Total questions: 15

Worksheet time: 11mins

Name
Class
Date
1.

What is a PESTLE analysis?

a)

To check external factors (outside of a business) that can influence your marketing activity

b)

To check internal factors (inside of a business) that can influence your marketing activity

2.

When is PESTLE analysis useful?

a)

When closing a business

b)

When hiring new staff

c)

When starting a new business

3.

The PESTLE analysis examines __________ factors that can impact the effectiveness of a marketing campaign.

a)

three

b)

four

c)

five

d)

six

4.

What is 'P' in PESTLE Analysis

a)

Political

b)

Powerful

c)

Product

5.

What is 'E' in PESTLE Analysis

a)

External

b)

Economic

c)

Entrepreneur

6.

What is 'S' in PESTLE Analysis

a)

Strength

b)

Straight

c)

Social

7.

What is 'T' in PESTLE Analysis

a)

Training

b)

Techonolgical

c)

Timely

8.

What is 'L' in PESTLE Analysis

a)

Letter

b)

Lord

c)

Legal

d)

Law

9.

What is the last 'E' in PESTLE Analysis

a)

Entrepreneur

b)

Entry level

c)

Environmental

d)

Entity

10.

What do we check in 'Political Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

11.

What do we check in 'Economic Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

12.

What do we check in 'Social Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

13.

What do we check in 'Technological Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

14.

What do we check in 'Legal Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

15.

What do we check in 'Environmental Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Evaluating environmental issues that will affect the business

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business