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MSE - MID TERM - PART 1

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

TRUE OR FALSE: The three key elements of a service product are Core Service, Supplementary Service, and Delivery Progress.

a)

TRUE

b)

FALSE

2.

TRUE OR FALSE: Pure service products are hard to evaluate.

a)

TRUE

b)

FALSE

3.

TRUE OR FALSE: Because pure service products are hard to monitor, low quality control problems are experienced.

a)

TRUE

b)

FALSE

4.

TRUE OR FALSE: Mass Service has a high degree of personal interaction and customization, and high in labor intensity

a)

TRUE

b)

FALSE

5.

TRUE OR FALSE: Core service is not enough for you to get what you want from a certain product.

a)

TRUE

b)

FALSE

6.

TRUE OR FALSE: Service Shops has a high degree of personal interaction and customization and low labor intensity.

a)

TRUE

b)

FALSE

7.

TRUE OR FALSE: Core service adds value and provide points of differentiation.

a)

TRUE

b)

FALSE

8.

TRUE OR FALSE: Billing is part of the supporting/enhancing services.

a)

TRUE

b)

FALSE

9.

TRUE OR FALSE: Pure goods products have no time criteria?

a)

TRUE

b)

FALSE

10.

TRUE OR FALSE: The flower of service model was created by Jamie Lovelock.

a)

TRUE

b)

FALSE