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WorksheetsPrimary Research
Total questions: 17
Worksheet time: 9mins
Research a company carries out itself for its own benefit is called...
Primary Research
Secondary Research
I don't know
Which of these is a disadvantage of a focus group
Chance to ask detailed questions to a group of customers
They are costly and time-consuming to set up.
Provide unique customer insights into your product or service
A list of things that I want to ask my customers is called a ...
Grilling
Investigation
Questionnaire
Inquisition
Which of these is the start of an "open" question...
How would you .......
Can you ....
Might you ..........
Have you ......
Which of the following is not an advantage of interviewing customers.
asking a lot of open and closed questions
they can take place in lots of locations, or over the phone, or zoom, for e.g.
they help you get lots of useful information
some people may try and say what they think you want to hear
A focus group is
A group of customers or potential customers who you can ask about their views and opinions
A series of 1-2-1 interviews
an online survey
Online reviews from customers
Questions that include a number of possible answers are called...
Misleading quotes
Multi Choice Questions
Fake news
Optioned possibilities
Research that a company carries out based on information they get from Newspapers, Magazines, online articles is known as...
Primary Research
Research Support
Secondary Research
Alternative investigation
A closed question is one that could be answered with a Yes or No ?
Yes
No
A group of customers deliberately chosen because the share similar characteristics is called a ....
Client representatives
Usual suspects
Lobby group
Customer Segment
Which statement is not a benefit of carrying out research
Helps to avoid wasting money on bad ideas
Gives insight into products or services
Informed decisions help businesses in being competitive
It's impossible to make informed decisions, might as well take a risk.
Interviews, Focus Groups, Trials, Surveys, Observations. These are all examples of what type of research?
Primary
Secondary
University
Reactive
Which of the following would start an open question?
Have you
Will you
How can you
Was it
Making a decision based on the facts is known as being ...
Objective
Subjective
Pedantic
Single minded
Making a decision based on you "gut instinct" is as example of being...
Objective
Subjective
Clear minded
When you are about to start a business, which of the following would be a good question to ask potential customers. Select all that apply.
How often do use this type of service ?
What are the main consideration for you in buying this type of product service ?
Which political party do you support.
As an existing business which of the following are reasons you might carry out research. Tick all that apply.
To improve the services that I offer
To check that my products are still good value for money
Making sure that my staff are giving excellent service to our customers
To understand if there might be newer or better products emerging onto the market place.
