Organizations can succeed without strategic management, but they cannot excel!

Strategic management is the job of the top management only.

The strategy of the organization should remain as a secret weapon.

Strategic planning is different from long term planning

Goals and objectives are the same thing

Every strategy should include the vision and the mission of the organization

Vision and mission are written for our customers, so they can know who we are.

Strategic plans has one aim: to achieve a sustainable competitive advantage.

strategic plans, long term-plans, annual plans, and short term plans should be related to each other.