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Digital Marketing

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is digital marketing?

a)

The marketing of products or services through digital methods such as the internet.

b)

The marketing of a digital product such as a mobile device or computer.

2.
What is an example of a search engine?
a)
Gale Student Resources in Context
b)
Google
c)
Gale Power Search
d)
Britannica
3.
The more words in your search, the better your results will be.
a)
True
b)
False
4.

SERP stands for

a)

Search Engine Result Page

b)

Search Engine Result Performance

c)

Search Engine Receiving Page

d)

Search Engine Result Parts

5.

SEO is the acronym for?

a)

Site Efficiency Optmisation

b)

Site Engine Optimisation

c)

Search Engine Optimisation

d)

Search Engine Original

6.

What is the objective of SEO?

a)

To ensure that your website be ranked the lowest on the search engine’s listing.

b)

To ensure that your website be ranked the highest on the Instagram listing.

c)

To ensure that your website be ranked the highest on the Facebook listing.

d)

To ensure that your Website be ranked the highest on the search engine’s listing.

7.
How does a search engine find websites?
a)
Looks through the entire web.
b)
Looks through that companies index of website.
c)
Looks up only safe, verified sites
d)
Accesses only site hosted by that company
8.

Off-page optimization

a)

list of activities carried beyond website to improve crawler activity to improve search result

b)

content optimization

c)

is list of activities on the website to improve search results

d)

site map creation

9.

PPC is the acronym for?

a)

Program Pay Customer

b)

Problematic Placement Code

c)

Pay Per Click

d)

Program Preparation Computer

10.

To optimize the web pages by making some changes in HTML code is

a)

Off-page SEO

b)

On-page SEO

c)

Both ( On-page SEO AND Off-page SEO)

d)

None